Salesforce CRM Strategy – Enablement Manager

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Act as the primary Salesforce business partner and trusted advisor for Sales, Client Partners, Marketing, Demand Generation, and Commercial Operations.

• Develop and implement Salesforce strategies, governance frameworks, and adoption roadmaps that align with commercial goals.

• Spearhead CRM adoption, enhance usability, establish governance practices, and initiate continuous improvement efforts.

• Assess Salesforce usage and suggest best practices to enhance pipeline visibility, customer engagement, forecasting accuracy, opportunity management, and overall commercial productivity.

• Create governance procedures for enhancement requests, prioritization, change management, and business approvals.

• Discover opportunities to utilize Salesforce innovations, automation, AI capabilities, and emerging technologies.

• Track adoption, utilization, and business value metrics while implementing initiatives for improvement.

• Set CRM standards, business rules, process documentation, and strategies for adoption.

• Assist in the development, maintenance, and prioritization of the Salesforce product roadmap.

• Oversee the enhancement backlog and facilitate prioritization based on business value, strategic priorities, and user requirements.

• Conduct discovery sessions and convert business needs into functional requirements, process maps, user stories, business cases, and solution specifications.

• Serve as a liaison among business teams, Salesforce account teams, implementation partners, and technology organizations.

• Collaborate with Salesforce administrators and technical teams on solution design, development, testing, deployment, and adoption.

• Evaluate Salesforce capabilities, integrations, automation possibilities, and connected technologies.

• Lead initiatives to enhance sales effectiveness, commercial execution, customer engagement processes, and operational excellence.

• Standardize CRM-related business processes, account planning, lead management, opportunity management, and data standards.

• Identify process gaps, inefficiencies, and user challenges, proposing scalable solutions.

• Support pipeline management, forecasting, territory planning, and reporting requirements through Salesforce governance and optimization.

• Develop and implement adoption strategies, enablement programs, communication plans, and training initiatives.

• Establish success metrics and performance indicators for CRM adoption, effectiveness, and business impact.

• Build trustworthy relationships across Sales, Client Partners, Marketing, Finance, Revenue Operations, Deal Desk, and Technology organizations.

• Assist in commercial transformation initiatives, ensuring Salesforce capabilities evolve alongside business needs.

• Cultivate partnerships with Salesforce representatives and strategic technology vendors.

• Collaborate across organizational boundaries to align business priorities with platform capabilities and delivery roadmaps.

• Foster alignment and influence decisions through collaboration, credibility, and trusted relationships.

• Encourage accountability, innovation, continuous improvement, and a customer-centric approach.

⛳️ Requirements

• A Bachelor’s degree in Business, Marketing, Information Systems, Analytics, Finance, Technology, or a related field is preferred.

• A minimum of 5 years of relevant experience in Salesforce CRM, Sales Operations, Revenue Operations, Commercial Operations, Business Analysis, Process Improvement, or a related field.

• Proven experience as a Salesforce CRM business partner, product owner, business analyst, consultant, or subject matter expert supporting enterprise sales organizations.

• Experience collaborating with executive leaders, sales teams, marketing organizations, and technology teams on CRM strategies and transformation initiatives.

• Proven skills in gathering requirements, facilitating workshops, documenting business processes, and converting business needs into technological solutions.

• Experience managing or supporting CRM roadmaps, enhancement portfolios, and prioritization processes among stakeholders.

• Experience leading CRM adoption, change management, training, communications, and organizational readiness initiatives.

• Demonstrated success in enhancing CRM utilization, reporting accuracy, process compliance, data quality, and commercial performance.

• Experience navigating complex, matrixed organizations and influencing decisions across various stakeholder groups.

• Strong understanding of pipeline management, forecasting methods, account planning, lead management, opportunity management, and commercial performance metrics.

• Experience supporting enterprise-scale Salesforce environments and commercial technology ecosystems.

• Strong understanding of Salesforce platform capabilities, workflows, reporting, dashboards, automation, governance, security models, and user experience best practices.

• Knowledge of Salesforce Sales Cloud and associated commercial business processes.

• Ability to assess business requirements and suggest scalable Salesforce solutions.

• Familiarity with Salesforce integrations, APIs, middleware solutions, and connected applications.

• Strong understanding of Sales Operations, Revenue Operations, CRM governance, commercial process optimization, pipeline management, forecasting, territory planning, data governance, business process design, process standardization, sales technology ecosystems, and commercial reporting and analytics.

• Excellent analytical and problem-solving skills.

• Experience utilizing dashboards, reporting frameworks, KPIs, and operational performance metrics to drive decision-making.

• Strong communication, facilitation, collaboration, and stakeholder management abilities.

• Salesforce certification is preferred, including Salesforce Administrator, Advanced Administrator, Business Analyst, AI Associate, Sales Cloud Consultant, or another relevant certification.

• Experience supporting enterprise CRM governance and transformation initiatives is preferred.

• Experience managing Salesforce adoption programs within large sales organizations is preferred.

• Familiarity with commercial technology ecosystems, including Salesforce, Power BI, ZoomInfo, LinkedIn Sales Navigator, D&B Hoovers, CPQ platforms, and sales enablement solutions is preferred.

• Familiarity with AI-enabled sales technologies, automation capabilities, and digital enablement platforms is preferred.

• Experience supporting go-to-market transformations, commercial operating model redesigns, and organizational change initiatives is preferred.

• Advanced Microsoft Excel skills are preferred.

• Experience with Power BI or similar business intelligence platforms is preferred.

🏝️ Benefits

• Health and welfare benefits effective from day one.

• Retirement savings plans.

• Employee discounts on merchandise, services, travel, and more.

• Opportunities for career growth.

• Paid training.

• Paid time off.

• An award-winning work environment recognized for its diversity and inclusion.

• Health insurance coverage.

• Voluntary dental and vision programs.

• Life and disability insurance.

• Paid holidays.

• Bonus or incentive eligibility based on business needs.