Sales Manager – Employer Health & Wellness

This is a fully remote position, open to applicants in Connecticut, +4 more states.

📋 Description

• Identify, prioritize, and target mid-to-large US employers with 500–10,000 employees in sectors such as financial services, professional services, manufacturing, logistics, and retail.

• Develop and manage a pipeline of 30–50 qualified employer opportunities within the initial 90 days.

• Utilize relationships with CHROs, VP HRs, and Benefits Directors to facilitate warm introductions and early meetings.

• Engage in outbound prospecting through LinkedIn, email, phone, and industry events.

• Represent Appex Innovation and MyHealth at HR industry conferences like SHRM, HLTH, and Benefits forums.

• Conduct discovery calls, product demonstrations, and follow-up discussions both independently and in collaboration with the CEO.

• Qualify and convert prospects into signed pilot agreements within the first 3–4 months.

• Manage the entire sales cycle from initial conversation to signed agreement for deals valued under $50,000 ACV.

• Co-sell with the CEO on larger opportunities.

• Collaborate with product and implementation teams to guarantee seamless pilot onboarding.

• Provide competitive insights, address buyer objections, and relay market feedback to product and leadership teams.

• Assist in refining the US go-to-market strategy, pricing, and positioning.

• Achieve milestones such as securing 2–5 signed pilot agreements within 90–120 days and establishing a conversion and expansion pipeline.

⛳️ Requirements

• Eligibility as a US Citizen.

• 3–5 years of B2B sales experience in selling health, wellness, benefits, or HR technology solutions to US employers.

• Proven track record of selling to and building relationships with CHROs, VP HRs, Benefits Directors, or Total Rewards leaders at organizations with 500+ employees.

• Experience working within or alongside a startup or early-stage company.

• Demonstrable ability to self-source pipeline.

• Established network of HR and benefits decision-makers.

• Excellent written and verbal communication skills.

• Ability to deliver engaging product demonstrations and compose concise follow-up emails.

• Reside in the Northeast US; preference for candidates from NY, NJ, CT, PA, or MA.

• Willingness to travel for meetings and conferences.

• Experience in selling digital health, employer wellness platforms, population health management, or EAP solutions specifically.

• Knowledge of HIPAA compliance requirements and employer health data privacy considerations.

• Familiarity with CRM tools, preferably Zoho CRM, and LinkedIn Sales Navigator.

• Existing relationships within SHRM, NBGH, or employer health coalition networks.

🏝️ Benefits

• Competitive compensation with uncapped earning potential directly linked to performance.

• Health coverage.

• Flexible PTO.