Sales Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee distributor management and performance accountability throughout the Los Angeles market.

• Ensure that distributor partners carry out sales priorities, achieve distribution objectives, maintain merchandising standards, implement pricing strategies, and execute promotional programs.

• Manage a portfolio of accounts that includes independent customers, regional chains, and distributors in both Retail and On-Premise channels.

• Develop strong relationships with distributor leaders, decision-makers in regional chains, and independent account partners.

• Conduct business reviews, monitor performance, and follow up on distribution, out-of-stock situations, pricing, display, and volume KPIs.

• Oversee and enforce P&L discipline, trade spending, promotional investments, and market activities.

• Implement channel strategies for shelving, pricing, merchandising, assortment, brand standards, and account objectives.

• Spend time in the market assessing execution, enhancing relationships, identifying challenges, and driving corrective actions.

• Collaborate with headquarters contacts, decision-makers, and merchandising teams to enhance programming and in-market performance.

• Utilize Salesforce and syndicated resources to identify distribution opportunities, track out-of-stocks, assess SKU and pricing effectiveness, and improve trade spend efficiency.

• Identify and secure new business in key markets across Los Angeles.

• Analyze category, customer, and competitive trends to formulate selling narratives and market strategies.

• Partner with teams in Merchandising, Sales Planning, Business Development, Finance, Supply Chain, Customer Service, and Brand Marketing.

• Provide reporting and ad hoc analysis to retailers, distributors, merchandising teams, and senior leadership.

⛳️ Requirements

• At least 5 years of sales experience managing regional chain accounts, independent accounts, and distributor relationships across both Retail and On-Premise channels.

• Proven success in distributor management, including setting expectations, measuring execution, conducting business reviews, and holding partners accountable for outcomes.

• Strong background in P&L management, encompassing financial reporting, volume planning, forecasting, and trade spend management.

• Demonstrated ability to generate new business opportunities, expand distribution, and achieve measurable market growth.

• Advanced understanding of syndicated data and fact-based selling tools such as Spectra, Nielsen, IRI, and Mintel.

• Excellent analytical and presentation skills.

• Customer-centric approach.

• Advanced proficiency in Microsoft Excel, PowerPoint, and Word.

• A BS/BA degree in business, finance, or a related field is strongly preferred.

• Willingness to travel up to 60%, including occasional nights and weekends.

🏝️ Benefits

• Discretionary bonus may be included.

• Medical coverage.

• Comprehensive vision and dental plans.

• 401k with matching eligibility.

• 24/7 online physician consultations.

• Virtual mental health resources.

• Life coaching.

• Employee community groups.

• Cash rewards for healthy habits.

• Fitness reimbursements.

• On-demand fitness videos.

• Opportunities for career progression and internal mobility.

• Access to Learning and Organizational Development resources.

• People Manager and leadership training.

• Webinars and eLearning courses.

• Company-wide mentorship program.

• Continuous improvement training.

• Wonderful Giving company-provided funds for up to three charities.

• Wonderful Neighbor group service projects.