Sales and Marketing Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop and implement a sales strategy that fosters organic growth, pipeline advancement, and achievement of revenue objectives.

• Lead and nurture a burgeoning commercial team comprising sales and marketing professionals.

• Offer structure, coaching, accountability, and performance support to team members.

• Enhance opportunity tracking, reviews, follow-ups, forecasting, CRM utilization, pipeline transparency, and sales reporting.

• Oversee marketing initiatives including webinars, conferences, sponsorships, campaigns, brand promotion, and lead generation.

• Ensure alignment of marketing activities with sales objectives, customer needs, and market opportunities.

• Assist in strategic sales initiatives, customer discussions, account strategies, and direct selling efforts.

• Navigate the complexities of public sector sales cycles, budget processes, procurement stages, and multi-stakeholder decision-making.

• Identify growth opportunities within the existing customer base for investment, debt, and cash management solutions.

• Monitor customer demands, competitor movements, and evolving market conditions.

• Influence sales tactics, marketing focus, positioning, product development, and AI-driven enhancements.

• Report directly to the General Manager.

⛳️ Requirements

• Proven experience in leading sales and marketing within a software or B2B technology setting.

• Responsible for pipeline management, conversion rates, revenue growth, or overall commercial performance.

• Capability to convert business objectives into targeted sales strategies, team goals, and marketing initiatives.

• Experience in selling to or marketing within public sector markets is considered an advantage.

• Background in selling to finance, treasury, accounting, investment, or operational leaders is beneficial.

• Experience in leading, coaching, or developing sales and marketing personnel.

• Ability to establish clear expectations, provide constructive feedback, and foster team accountability.

• Understanding of consultative sales environments characterized by longer timelines, multiple stakeholders, and budget factors.

• Skill in evaluating opportunity quality, navigating buyer dynamics, enhancing discovery, and advancing deals.

• Knowledge of marketing strategies focusing on brand awareness, qualified lead generation, campaigns, events, webinars, and sponsorships.

• Aptitude to connect marketing efforts with sales results.

• Understanding of customer requirements, purchasing motivations, industry trends, and competitive landscape.

• Ability to articulate product value through clear messaging.

• Proficient in presenting ideas, negotiating effectively, professionally managing conflicts, and building trust.

• Resilience, practicality, and a drive to enhance a growing function.

🏝️ Benefits

• Opportunity to build and enhance the commercial team while influencing sales and marketing strategy.

• Potential for advancement into higher leadership roles, such as Chief Revenue Officer or General Manager.

• Support from an established business backed by Aquila and Constellation Software.

• Entrepreneurial culture with a lean framework, allowing for creativity and curiosity.

• High performance and dedication are recognized and rewarded.

• Professional leadership development opportunities available.

• Virtual interview process offered.

• Equal employment opportunities provided.

• Disability accommodations made available upon request.