Revenue Marketing Lead

This is a fully remote position, open to applicants in Alabama, +19 more states.

📋 Description

• Take charge of the daily Always On marketing initiatives, including site advertisements, order pages, automated campaigns, and targeted offers for members.

• Discover and implement significant upsell and cross-sell opportunities within the current member base.

• Create and expand experimentation frameworks across various lifecycle touchpoints, messaging strategies, offers, timing, targeting, and channel approaches.

• Collaborate with Product, Email Marketing, Analytics, and Engineering teams to introduce revenue-generating concepts to the market.

• Utilize AI and automation to enhance targeting, expedite analysis, scale testing, refine creative iterations, and improve operational decision-making.

• Identify impactful messaging, content themes, and offers by analyzing performance data, market trends, and AI-assisted insights, then direct copywriters and creative partners accordingly.

• Convert complex data and experimentation findings into practical business recommendations and growth prospects.

• Advance segmentation strategies, personalization capabilities, and targeted marketing experiences throughout the member journey.

• Work with experimentation tools, analytics platforms, and marketing technologies supported by machine learning.

• Develop scalable workflows and processes to foster successful marketing programs.

• Maintain a balance between strategic leadership and hands-on execution, along with rapid iteration.

⛳️ Requirements

• Over 6 years of experience in B2C growth marketing, revenue marketing, performance marketing, subscription marketing, or a related discipline.

• Proven track record of linking marketing performance directly to revenue, sales, conversion rates, or other significant commercial outcomes.

• Experience in driving upsell, cross-sell, upgrades, repeat purchases, subscriptions, renewals, or other revenue growth from an existing customer base.

• Proven ownership of multi-channel marketing programs, ideally encompassing onsite placements, automated messaging, email, upgrade flows, testing initiatives, or other direct-response environments.

• A strong marketing mindset with a readiness to work directly within platforms, tools, workflows, and execution details.

• In-depth knowledge of experimentation strategies, segmentation, targeting, personalization, and lifecycle optimization.

• Excellent analytical capabilities and the ability to translate data into strategic recommendations and business decisions.

• High technical proficiency with marketing automation platforms, analytics tools, and AI-enabled workflows.

• Strong instincts for direct-response marketing and a solid understanding of performance marketing principles.

• Experience in writing or optimizing marketing copy and messaging through AI-assisted workflows.

• Comfort in collaborating cross-functionally with both technical and business stakeholders.

• Ability to navigate between strategy and execution without relying heavily on large support teams or specialized operators.

• A strong interest in investing and personal finance.

• No sponsorship available; candidates must either reside in or be willing to relocate to Alabama, California, Colorado, Connecticut, Florida, Georgia, Louisiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington DC, or Wisconsin for employment.

🏝️ Benefits

• Flexible, remote work environment (*refer to our open states above)

• No “vacation policy” (distinct from a “No vacation” policy)

• Generous fully-paid parental leave

• $1,000 annually to invest in stocks of your choice

• Extremely low premiums for medical, dental, and vision coverage

• Comprehensive compensation package, including company equity