Regional Vice President of Sales

This is a fully remote position, open to applicants in California.

📋 Description

• Spearhead the sales strategy, drive revenue growth, foster market development, and execute sales initiatives across California.

• Take ownership of achieving revenue targets for California Core and Supplemental and create strategies to bridge any gaps.

• Lead, mentor, develop, and hold both field and inside sales representatives accountable.

• Conduct regular business and pipeline reviews alongside field coaching.

• Establish and maintain a robust multi-year pipeline while advancing business opportunities.

• Provide monthly, quarterly, and annual forecasts while ensuring effective CRM opportunity management.

• Recruit, onboard, train, and nurture sales representatives as necessary.

• Dedicate working hours in the field across California through ride-alongs, district meetings, presentations, pilots, adoptions, and strategic sales activities.

• Cultivate relationships with superintendents, curriculum leaders, district administrators, county and state education leaders, and other key decision-makers.

• Deliver executive sales leadership for priority accounts and significant opportunities.

• Oversee the California Reading/ELA adoption strategy and implementation, including district engagement, competitive positioning, product submissions, pilots, presentations, and sales activities related to adoptions.

• Monitor district procurement activities, RFPs, pilots, adoption calendars, and indicators of future business.

• Relay market trends, customer needs, competitive intelligence, and product feedback to senior leadership and internal teams.

• Direct strategy for major RFPs, pilots, presentations, invitationals, and strategic district opportunities.

• Collaborate with Marketing, Editorial/Product, Professional Development, Customer Success, Operations, and other departments.

• Represent the company at key state, regional, and national conferences and educational events.

• Develop and present regional business plans, forecasts, market analyses, and performance updates to senior leadership.

⛳️ Requirements

• Must currently reside in California.

• Must have established relationships with district leaders and key decision-makers throughout California.

• Preferred experience in leading sales strategy and execution for a prior California adoption.

• Must be willing and able to spend at least 50% of working hours in the field directly supporting the sales team and customers.

• Bachelor’s degree required; a degree in education, business, English, marketing, or a related field is preferred.

• A minimum of 7–10 years of successful experience in K–12 educational publishing, curriculum, EdTech, or related education sales is strongly preferred.

• Proven sales leadership experience with a track record of meeting revenue goals, developing new business, and managing complex district sales cycles.

• Strong understanding of California district purchasing, curriculum decision-making, competitive dynamics, and adoption cycles.

• Proficient in forecasting, pipeline management, territory planning, CRM, presentation, communication, and organizational skills.

• Willingness to travel extensively throughout California and nationally as required.

🏝️ Benefits

• Competitive salary and commission structure.

• Comprehensive benefits package including health, dental, and retirement plans.

• Opportunities for professional development and career advancement.

• Engaging and supportive work environment.