Regional Sales Manager, Ice Cream – Naturals

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive profitable growth of ice cream products through UNFI/KEHE and the retailers within the assigned naturals channel.

• Establish robust distributor relationships and align corporate objectives with regional execution.

• Convert brand and category priorities into distribution, assortment, promotional, and merchandising initiatives.

• Create and implement customer strategies that yield sustainable growth, disciplined investment, and effective retail execution.

• Cultivate and enhance relationships with corporate and regional stakeholders at UNFI/KEHE, as well as relevant retail customers.

• Concentrate on expanding presence in Whole Foods and Sprouts Markets.

• Collaborate with Magnum Customer Channel teams to innovate new products and enhance existing ice cream brands.

• Achieve sales, profit, share, distribution, and execution targets across the ice cream portfolio.

• Enhance return on customer investment.

• Formulate business plans that align distributor priorities, retailer needs, brand strategies, and company goals.

• Adapt corporate assortment and promotional strategies for regional implementation.

• Discover retailer-specific growth opportunities in collaboration with UNFI teams.

• Broaden distribution and obtain new item authorizations.

• Optimize assortment and promote effective merchandising execution.

• Coordinate broker and distributor sales teams to align priorities, communicate sales strategies, and monitor execution.

• Utilize company and customer P&L management, trade strategy, and net revenue management principles in investment decisions.

• Assess promotional effectiveness and pinpoint opportunities for improved returns.

⛳️ Requirements

• Candidates must possess legal authorization to work in the United States on a full-time basis without the requirement for current or future employer sponsorship.

• Bachelor's degree required.

• A minimum of 8 years of experience in sales, customer business development, distributor management, account management, or related commercial roles in CPG.

• Experience with UNFI, wholesale grocery, distributor, or regional retail customer management is preferred.

• Proficient in developing customer plans, managing trade investments, and achieving sales, profit, distribution, and promotional goals.

• Familiar with distributor-led selling and capable of linking corporate priorities with regional and retailer-level execution.

• Ideally possesses knowledge of Circana/IRI, Nielsen, distributor reporting, customer POS data, trade promotion management, and retail execution tools.

• Strong business acumen, financial management, negotiation skills, and discipline in net revenue management.

• Ability to forge trusted relationships and influence internal partners, distributor teams, and external sales resources without direct reporting authority.

• Capable of translating data and category insights into compelling selling narratives, clear priorities, and actionable growth strategies.

• Self-motivated individual demonstrating ownership, urgency, creativity, and a collaborative approach.

• Employment eligibility verification is mandatory.

• Successful completion of relevant pre-screening assessments, which may include drug testing, background checks, credit assessments, and DMV checks.

🏝️ Benefits

• Competitive market pay and performance-related rewards.

• Flexible working arrangements.

• Support for health, wellbeing, and life outside of work.

• Time off to relax and rejuvenate.

• Continuous learning and development opportunities.

• Medical, dental, and (where applicable) vision coverage.

• Wellness support, including employee assistance programs and wellness initiatives.

• Health-related savings and spending accounts.

• Retirement savings plans with a competitive matching program.

• Additional employee benefits (e.g., corporate discounts, commuter or learning support).

• Eligibility for bonuses.

• Eligibility for Long-Term Incentive (LTI) programs.

• Comprehensive health insurance, including prescription drug, dental, and vision coverage.

• Life insurance and disability benefits.

• Parental leave provisions.

• Sick leave benefits.

• Paid vacation and holidays.

• Access to a variety of voluntary benefits.

• Positions that offer real accountability and visible impact.

• Ongoing learning and professional development.

• Rewards linked to performance and contributions.