Regional Sales Manager – CIS, Balkans

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement a focused regional business development strategy targeting assigned CIS, Balkan, and Eastern European markets.

• Identify, engage, and qualify potential B2B commercial partners, including sportsbook operators, platform providers, and technology vendors.

• Utilize established industry connections to expedite new customer acquisition and facilitate access to key regional decision-makers.

• Conduct thorough market mapping throughout the region to pinpoint top-tier operators, major competitors, platform ecosystems, and strategic partnership opportunities.

• Oversee the complete sales cycle from initial prospecting and lead generation to solution discovery, contract negotiations, and closing deals.

• Cultivate and maintain relationships with senior commercial and technical decision-makers.

• Consultatively present LSports’ sports data solutions, including pre-match and in-play odds feeds, along with trading analytics tools.

• Collect and report on market intelligence, emerging regional trends, and competitive insights.

• Sustain strategic post-contract relationships to enhance retention, identify upselling opportunities, and promote expansion.

• Collaborate with Product, Technical Solutions, Legal, and Customer Success teams for onboarding and commercial execution.

• Represent LSports at regional industry conferences, exhibitions, trade shows, and in face-to-face client meetings.

• Manage pipeline, deal stage tracking, and revenue forecasting using Salesforce or HubSpot.

⛳️ Requirements

• 5+ years of experience in B2B sales or business development within the sports betting, iGaming, or sports technology fields.

• Proven history of managing and expanding commercial relationships in CIS, Balkan, or Eastern European markets.

• An active and well-established network of contacts among sportsbook operators, platform providers, and key regional iGaming decision-makers.

• In-depth understanding of the sports betting ecosystem, regional operator landscapes, and commercial dynamics in Eastern Europe and CIS territories.

• Demonstrated ability to independently generate, negotiate, and close complex commercial B2B contracts.

• Strong technical knowledge of sports betting products, API integrations, real-time sports data feeds, odds feeds, automated trading, or related betting technologies.

• Proficient in sales pipeline management and CRM software (Salesforce, HubSpot, or similar).

• Native or fluent in English (both written and spoken).

• Excellent negotiation, consultative selling, and stakeholder management skills.

• Self-motivated with the capability to work independently and manage multiple regional markets in a remote setting.

• Willingness and flexibility to travel internationally within the region as necessary.

• Fluency or high proficiency in Russian or other regional languages (preferred).

• Previous commercial sales experience with leading sports data providers (preferred).

• Existing relationships with prominent regional sportsbook operators and tier-1 platform providers across the CIS and Balkan regions (preferred).

• Comprehensive knowledge of local licensing, regulatory requirements, and commercial compliance practices in target jurisdictions (preferred).

• Practical experience in structuring and negotiating complex cross-border commercial agreements (preferred).

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional growth and career advancement.

• Flexible work environment with a focus on work-life balance.

• Comprehensive health and wellness benefits.

• Access to industry-leading training and development programs.