Regional Sales Director

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of APAC sales performance, encompassing annual revenue, gross margin, and order intake targets.

• Cultivate relationships with key Chinese and Asian bus OEMs at procurement, engineering, and senior management levels.

• Manage OEM pricing, rebate, and preferred supplier agreements for the region.

• Serve as a liaison between UK and Far East operations, providing commercial oversight for Far East and Australia offices, agents, and distributors.

• Enhance cloud platform subscriptions in conjunction with the core hardware business.

• Develop, finalize, and execute the annual APAC sales plan, budget, and forecast.

• Provide monthly reports to the Commercial Director and senior management team.

• Oversee OEM account plans, including factory and headquarters visits, supplier reviews, and specification-in activities.

• Collaborate with UK, North America, and Europe Regional Sales Directors on OEM export business.

• Establish objectives and evaluate performance for the Far East operation.

• Recruit, contract, and manage regional agents and distributors, including commissions, territories, and performance reviews.

• Lead significant tender responses and framework bids, coordinating technical, commercial, and marketing contributions from Lewes.

• Promote cloud platform adoption in APAC alongside the Cloud Product Manager.

• Maintain accurate records of pipeline, opportunities, and customers.

• Create and sustain a regional market map that includes OEMs, operators, authorities, and competitors.

• Represent the company at regional trade shows and industry events.

• Participate in global sales meetings and spend designated periods in Lewes to ensure alignment with product, engineering, and operations.

• Perform any additional duties as assigned by the Department Manager.

⛳️ Requirements

• Proven experience as a senior sales leader in the bus or commercial vehicle sector within Asia.

• Minimum of eight years of relevant experience.

• Proven history of securing and expanding OEM business.

• Comprehensive, up-to-date knowledge of the Asian bus OEM market, including decision-makers, procurement and engineering functions, export strategies, and supplier approval processes.

• Fluent in spoken and written Mandarin, Cantonese, and English, with the ability to negotiate, present, and draft commercial documents in all three languages.

• Strong commercial and financial acumen.

• Experience with rebate structures, tiered pricing, agent commissions, and multi-currency quoting.

• Proven ability in managing a distributed sales team and third-party agent or distributor network across various countries.

• Familiarity with public transport procurement in the region, including tender processes.

• Disciplined in pipeline management and forecasting, with precise CRM reporting and monthly commercial reviews.

• Capability to work independently following a clearly defined brief.

• Keen attention to detail.

• Exceptional organizational skills and practical, methodical prioritization.

• Proficient in multitasking under pressure.

• High standards of professionalism and work ethic.

• Flexibility in daily tasks and training.

• Experience in selling passenger information, telematics, ITS, or connected software in the transport sector.

• Understanding of SaaS subscription models.

• Existing connections with Chinese OEM importers and dealers in export markets.

• Awareness of regional vehicle and electrical standards affecting on-vehicle equipment.

• Strong planning knowledge and capability.

• Willingness to take a hands-on approach.

• Proactive initiative and enthusiasm.

• Advanced proficiency in MS Office with the ability to quickly learn new systems.

• Experience working within cross-functional teams.

• Willingness and ability to travel extensively across the region, typically 25 to 30 percent of working time.

🏝️ Benefits

• Remote position.

• Extensive regional travel opportunities.

• Regular presence in Lewes for those based overseas.

• Participation in global sales meetings.

• Agreed periods in Lewes for alignment with product, engineering, and operations.