Regional Planning & Activation Manager

This is a fully remote position, open to applicants in North Carolina, +3 more states.

📋 Description

• Oversee regional planning, coordination, and execution of all on- and off-premise sampling initiatives across various markets.

• Facilitate and communicate the activities related to all JetFuel on- and off-premise sampling programs and resources.

• Collect and relay performance data for programs/resources through tracking KPIs and ensuring accountability.

• Direct local planning efforts, encompassing quarterly strategy meetings, bi-weekly team updates, and weekly client reports.

• Maintain a comprehensive view of activities in key accounts and market areas to pinpoint growth opportunities.

• Ensure that programming adheres to client standards, brand guidelines, and program specifications.

• Guarantee compliance with state-specific regulations and requirements for programs.

• Lead integration initiatives with local sales teams across various departments.

• Monitor regional budgets across multiple markets effectively.

• Oversee and manage Area Managers throughout the extended territory.

• Recruit, onboard, train, mentor, and provide performance evaluations and development for Area Managers.

• Ensure adequate staffing levels and coverage in all markets.

• Review and approve expense reports, timecards, and event summaries submitted by Area Managers.

• Synthesize field insights and competitive activities, sharing key findings with leadership and clients.

• Manage point-of-sale inventory control and logistics efficiently.

• Maintain a robust field presence through regular spot-checks and client support.

⛳️ Requirements

• 3–5+ years of experience in experiential or field marketing, including management of field teams across multiple markets; experience in adult beverages is preferred.

• Excellent leadership, communication, and organizational abilities.

• A fun, approachable, and outgoing demeanor.

• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).

• Strong capabilities in data analysis and interpretation, with the ability to convert program performance data into actionable insights and recommendations.

• Proven ability to lead teams and energize staff in fast-paced event settings.

• Knowledge of on/off-premise marketing strategies.

• Preferred experience in experiential marketing, event management, brand ambassador programs, or promotional events.

• Experience in managing logistics, staffing, or inventory is an advantage.

• Willingness to travel across the region as required, including overnight stays.

• Must be 21 years of age or older.

• Must possess reliable transportation.

• Must have access to a smartphone.

• Capability to lift and transport promotional materials and event equipment as necessary.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and advancement.

• Dynamic and inclusive work environment.

• Employee discounts and perks.