Regional Planning & Activation Manager

This is a fully remote position, open to applicants in Florida, +2 more locations.

📋 Description

• Oversee the regional planning, coordination, and execution of all on- and off-premise sampling initiatives across various markets, ensuring impeccable delivery and adherence to client standards.

• Organize and relay information regarding all JetFuel on- and off-premise sampling activities and resources.

• Collect and communicate performance data of programs/resources through KPI tracking and accountability measures.

• Direct local planning efforts, which include conducting quarterly planning meetings, bi-weekly team status discussions, and weekly client updates.

• Maintain a comprehensive overview of activities in key accounts and market areas to pinpoint growth potential.

• Ensure that programming aligns with client expectations, brand guidelines, and program specifications.

• Confirm compliance with state-specific regulations and rules for all programs.

• Lead integration initiatives with local sales teams across various departments.

• Monitor regional budgets across multiple markets.

• Manage and supervise Area Managers throughout the extended territory.

• Recruit, onboard, train, coach, and provide performance evaluations and development opportunities for Area Managers.

• Ensure adequate staffing levels and coverage across all markets.

• Review and authorize Area Manager expense reports, timecards, and event summaries.

• Compile insights from the field and competitive activities, sharing key takeaways with leadership and clients.

• Manage point-of-sale inventory control and logistics.

• Maintain a strong presence in the field through regular spot-checking and client support.

⛳️ Requirements

• 3–5+ years of experience in experiential or field marketing, including management of field teams across various markets; experience in the adult beverage industry is preferred.

• Excellent leadership, communication, and organizational abilities.

• Engaging, friendly, and approachable personality.

• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).

• Strong skills in data interpretation and analysis, with the ability to translate program performance into actionable insights and recommendations.

• Capable of leading teams and inspiring staff in dynamic event settings.

• Knowledge of on/off-premise marketing strategies.

• Previous experience in experiential marketing, event management, brand ambassador programs, or promotional activities is advantageous.

• Experience in managing logistics, staffing, or inventory is beneficial.

• Willingness to travel throughout the region as required, including overnight stays.

• Must be at least 21 years old.

• Must possess reliable transportation.

• Must have access to a smartphone.

• Ability to lift and transport promotional materials and event assets as necessary.

🏝️ Benefits

• Competitive salary.

• Opportunities for professional development.

• Dynamic work environment with a focus on teamwork.

• Comprehensive benefits package.