Regional Marketing Program Manager, EMEA – Western Europe

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Plan, organize, and implement regional marketing events throughout Western Europe, which includes customer gatherings, partner roadshows, and virtual webinars.

• Oversee the complete event logistics, such as setting up the webinar platform, coordinating venues, managing vendors, and tracking budgets.

• Create task lists and timelines to ensure successful event execution.

• Collaborate on co-marketing activities, joint events, and shared webinars with regional partners.

• Engage with potential customers and VIPs before, during, and after events.

• Work closely with regional sales teams to monitor, score, and transition event attendees for follow-up.

• Draft content for event registration landing pages, social media updates, and webinar descriptions.

• Tailor global marketing messages to suit a B2B audience in the Western European mapping/geospatial technology sector.

• Direct regional email campaigns, including pre-event reminders and post-event nurturing sequences.

• Construct, test, launch, and refine marketing emails to enhance registrations, open rates, and conversions.

⛳️ Requirements

• 3–5 years of experience in B2B marketing, particularly in event marketing, field marketing, or program management.

• Prior experience or a solid understanding of B2B SaaS, mapping technology, GIS, or the location intelligence sector is highly desirable.

• Demonstrated expertise in managing virtual webinars (e.g., Zoom, ON24) as well as in-person events or trade shows.

• Outstanding copywriting abilities for technical B2B topics and event promotions/emails.

• Practical experience with marketing metrics, including pulling and analyzing reports.

• Exceptional organizational and task management capabilities.

• Comfortable leading discussions with external partners and presenting plans to internal stakeholders.

• Ability to operate independently in a remote or hybrid setting across Western European time zones.

• Proficient in English, both written and spoken.

• Proficiency in an additional Western European language, such as German or French, is a significant advantage.

🏝️ Benefits

• Remote work arrangement.

• Flexibility to work in a remote or hybrid environment.

• Full-time employment.