Regional Marketing Manager – North Eastern Europe

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Develop and implement field marketing strategies aimed at fostering growth throughout North Eastern Europe.

• Perform market research and evaluate local trends, customer demographics, and competitive positioning within the Nordics and Eastern Europe.

• Convert market data into practical insights utilizing MEKKO charts, market models, and various analytical tools.

• Collaborate with Sales, Commercial, Business Units, Commercial Development, Marketing Communications, and channel partners.

• Implement campaigns, demonstrations, educational events, trade shows, customer symposiums, and thought leadership initiatives across North Eastern Europe.

• Assist in the execution of regional new-product launches through the DBS Launch Excellence process.

• Partner with Sales Enablement functions on planning, KPI measurement, and post-launch analysis.

• Evaluate the effectiveness of marketing programs and modify plans based on performance metrics.

• Create and oversee regional thought leadership strategies in collaboration with internal experts, key opinion leaders, and external partners.

• Establish strong relationships with customers, key opinion leaders, distributors, and external stakeholders throughout North Eastern Europe.

• Report directly to the Director of EMEA Marketing as a member of the EMEA Regional Marketing Team.

⛳️ Requirements

• Relevant experience in field marketing or product marketing, ideally within the healthcare, medical technology, life sciences, or diagnostics sectors.

• Proven experience in regional marketing across the Nordics and Eastern Europe is essential.

• Demonstrated ability to work across indirect or hybrid commercial channels and execute marketing strategies with distributors and direct commercial teams is necessary.

• Proven track record in market analysis, strategy formulation, and implementation of integrated marketing campaigns across diverse countries with varying market dynamics.

• Fluency in English, with robust written and verbal communication skills, is required.

• Experience in developing and managing thought leadership initiatives, including collaboration with internal subject-matter experts, key opinion leaders, and external stakeholders.

• Competence in synthesizing complex market data into actionable insights and measurable marketing plans, alongside effective collaboration with commercial and cross-functional teams in a matrixed environment.

• Willingness to travel regularly throughout North Eastern Europe and, when necessary, to other EMEA locations.

• A valid driver’s license and a satisfactory driving record may be required based on the assigned tasks.

• Experience in the medical devices or diagnostics field is advantageous; knowledge of anatomical pathology is a plus.

• Familiarity with market analytics, MEKKO charts, market modeling, Salesforce, or Power BI is an added benefit.

🏝️ Benefits

• Health care program.

• Paid time off.

• Flexible, remote working arrangements for eligible positions.

• Remote work opportunity for this role.

• Opportunities for career advancement.

• Competitive benefits package.