Regional Marketing Manager – Gastroenterology

This is a fully remote position, open to applicants in California.

📋 Description

• Collaborate with cross-functional teams at AbbVie to formulate and implement area marketing strategies.

• Create and enhance national and regional marketing initiatives that align with the Annual Strategic Brand Plans.

• Act as the representative for AbbVie Marketing in interactions with External Experts to generate valuable insights.

• Oversee projects through the promotional review process, ensuring compliance with deadlines and regulatory standards.

• Manage the strategy, execution, and budgets for conventions, External Expert consulting, advisory boards, and peer-to-peer education programs.

• Assess marketing tactics and propose brand optimization strategies to leadership.

• Provide valuable brand and market insights to inform marketing strategy, resource allocation, and tactic development.

• Collaborate with field leadership to enhance the execution of marketing strategies in the designated geography.

• Analyze market drivers, the competitive landscape, provider dynamics, and gather competitive intelligence.

• Coordinate project deliverables among vendors and internal departments, including agency partners, market research, legal, regulatory, medical affairs, ethics and compliance, and IT.

• Build and nurture relationships with External Experts, emerging leaders, and patient and professional associations.

• Create regional engagement plans and ensure tactical execution throughout the year.

• Connect integrated brand teams to identify collaboration opportunities while adhering to industry standards.

⛳️ Requirements

• Bachelor's Degree.

• Prior experience in sales, sales management, or marketing.

• A minimum of 2 years of experience in Immunology is preferred.

• Previous experience in Gastroenterology is highly desirable.

• Exceptional verbal and non-verbal communication and presentation skills.

• Proven experience working with collaborative, cross-functional teams.

• Ability to influence others without direct authority and drive results effectively.

• Skilled in navigating field and headquarters-based matrix organizations.

• Capability to thrive in a fast-paced work environment.

• Knowledge of relevant regulations and standards impacting pharmaceutical products.

• Willingness to travel up to 75% of the time, including evenings and weekends.

• Valid driver's license.

• Must be able to pass a pre-employment drug screening test and fulfill safe driving requirements.

🏝️ Benefits

• Paid time off, including vacation, holidays, and sick leave.

• Medical, dental, and vision insurance.

• 401(k) plan.

• Long-term incentive programs.

• Equal opportunity employer; support for veterans and disabled applicants.