Regional Marketing Manager

This is a fully remote position, open to applicants in Australia.

📋 Description

• Take charge of the regional marketing strategy and its execution for the APAC region, prioritizing programs and investments across key markets to align with business objectives and regional Sales priorities.

• Oversee local and regional events from initiation to completion, including setting objectives, identifying target audiences, managing budgets, promoting events, coordinating with Sales, executing onsite activities, following up, and measuring success.

• Adapt and enhance global campaigns for APAC audiences by tailoring messaging, selecting appropriate channels, timing, and managing follow-up efforts.

• Create market-specific growth initiatives through relevant channels, industry associations, partnerships, and ambassador programs.

• Play a role in shaping the global and major trade-show strategy across APAC, establishing objectives, identifying audiences, coordinating activation, aligning with Sales, and ensuring follow-up.

• Work collaboratively across functions to deliver integrated programs, assess performance, and guide future marketing strategies and investments.

• Report directly to the Sr. Manager, Campaign Management.

⛳️ Requirements

• Proven experience in field marketing, integrated marketing, regional marketing, campaign marketing, or a related B2B marketing position.

• Practical experience managing local and regional events, encompassing budgets, promotion, logistics, onsite execution, and post-event follow-up.

• Background in developing marketing programs across various countries or markets, preferably within Asia Pacific and Australia/New Zealand.

• Excellent project management, communication, writing, and messaging abilities.

• Experience in cross-functional collaboration with Sales and global marketing teams.

• A results-oriented mindset, with the capability to analyze performance and optimize programs and investments accordingly.

• Proficiency in utilizing AI as a daily tool for marketing planning and execution.

• Ability to work effectively in a remote, global setting with distributed teams and stakeholders across different time zones.

• Near-native English fluency (C1 or C2) is essential.

• Relevant experience in hospitality, travel technology, hotel technology, SaaS, or B2B software sectors.

• Knowledge of marketing to hoteliers in Australia, Thailand, Southeast Asia, or other APAC regions.

• Familiarity with regional hospitality communities, industry associations, events, and partner ecosystems.

• Experience in partner marketing, ambassador programs, or conducting regional webinars.

• Proficient in using Salesforce, Pardot / Marketing Cloud Account Engagement, HubSpot, Marketo, or similar marketing automation and CRM platforms.

• Candidates must currently be authorized to work in Australia without the need for visa sponsorship.

🏝️ Benefits

• Remote First, Remote Always.

• PTO in accordance with local labor regulations.

• Fully Paid Parental Leave.

• Home office stipend based on country of residency.

• Access to professional development courses through Cloudbeds University.

• Opportunities for professional growth, including manager training, upskilling, and knowledge transfer.