Regional Marketing Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Create and implement regional marketing strategies for CELSIUS®, ALANI NU®, and ROCKSTAR® that align with national goals and local sales targets.

• Recognize market opportunities, cultural trends, and activation methods that enhance regional growth.

• Develop quarterly activation calendars designed to boost consumer trials, retail conversions, and food service involvement.

• Enhance market investments and activation strategies for maximum reach, engagement, and effectiveness.

• Collaborate with regional sales teams and distributor partners to address retail priorities, account opportunities, and distribution goals.

• Foster food service growth through sampling initiatives, partnerships, and focused activations.

• Provide marketing assistance for significant account and market-specific projects.

• Oversee regional budgets, forecasting, expenditures, invoices, compliance, and return on investment.

• Monitor activation success and adjust investments based on performance analysis.

• Aid in product forecasting, inventory management, and resource distribution.

• Lead regional activations, sponsorships, sampling initiatives, and experiential programs.

• Manage and develop team members, ensuring focus, accountability, and execution excellence.

• Coordinate with agencies, vendors, and field resources for uniform execution.

• Supervise regional logistics, inventory, warehouse operations, and activation materials.

• Track and report performance metrics including reach, sampling volume, engagement efficiency, productivity, activation mix, and retail conversion effects.

• Utilize market insights and reporting tools to identify optimization possibilities and share summaries and suggestions.

• Work collaboratively with Marketing, Sales, Operations, distributors, community organizations, retail partners, food service operators, and agencies.

• Assist in national initiatives and regional priorities using market insights and consumer feedback.

⛳️ Requirements

• 3–5 years of experience in field marketing, experiential marketing, regional marketing, or similar roles in CPG, beverage, or food service industries.

• Proven experience in developing and executing integrated marketing programs.

• Background in collaborating with sales organizations and distributor networks.

• Willingness to travel up to 30% domestically within the assigned region.

• Capability to manage multiple projects and deliver measurable business results.

• Strong skills in strategic planning, project management, organization, analysis, and problem-solving.

• Exceptional communication and relationship-building skills.

• Ability to link field marketing efforts to business performance and juggle several priorities in a fast-paced setting.

• Self-driven with a keen attention to detail and a sense of accountability.

• Valid U.S. Driver’s License is required.

• Must pass an MVR (Motor Vehicle Record) screening.

• Ability to lift up to 25 pounds and stand for extended times during activations and events.

🏝️ Benefits

• Comprehensive Medical, Dental & Vision benefits.

• Long- and short-term disability coverage.

• Life insurance options.

• 10 vacation days annually, subject to accrual policy.

• 11 company-paid holidays.

• 401(k) plan with company matching.

• Identity theft protection and legal services.

• Potential eligibility for bonuses.

• Potential eligibility for Restricted Stock Units, in accordance with company plans.