Regional Marketing & Growth Manager

This is a fully remote position, open to applicants in Brazil, +1 more country.

📋 Description

• Take charge of OpenArt’s expansion in Latin America, beginning with Brazil.

• Establish regional priorities, objectives, channel strategies, and budgets.

• Leverage local insights and performance metrics to drive investments and scale successful projects.

• Implement local campaigns and launches through social media, content, paid acquisition, and other relevant local channels.

• Tailor global launches with messaging, creative content, and use cases that resonate locally.

• Cultivate relationships with creators and the community.

• Organize partnerships, workshops, meetups, and community initiatives to foster adoption, advocacy, and referrals.

• Adapt messaging, creative content, website, and product experiences for local audiences.

• Convey user feedback and growth opportunities to the global team.

• Collaborate on enhancements to onboarding, conversion rates, and retention strategies.

• Oversee local agencies and partners in alignment with clear expectations.

• Focus on expanding into additional Latin American markets while establishing local partnerships and language support.

• Work in conjunction with global Growth, Product, Creative, and Marketing teams.

⛳️ Requirements

• Minimum of 6 years in marketing, growth, or go-to-market positions.

• Significant experience in Brazil or Latin America.

• Extensive local knowledge, active connections, and comprehension of social platforms, creator culture, consumer behavior, and marketing channels.

• Proven track record of driving measurable growth in user acquisition, adoption, conversion, or revenue.

• Experience in digital campaigns, creator partnerships, community engagement, events, and product launches.

• Strong judgment in localization across messaging, creative content, and user experience.

• Creative and analytical skills to assess ads or videos and utilize performance data for testing.

• Ability to prioritize tasks, manage partnerships, and drive projects forward across teams and time zones.

• Genuine interest in AI creativity and readiness to utilize the product.

• Proficiency in Spanish and experience in Latin American markets beyond Brazil are highly preferred.

• Established connections with creators, communities, agencies, or local platforms are advantageous.

• Experience marketing AI, video, design, or other creative tools is a plus.

• Familiarity with referral, affiliate, ambassador, or educational programs is beneficial.

• Experience managing growth across multiple countries or languages is an asset.

🏝️ Benefits

• Opportunity to influence how an entire market discovers and engages with OpenArt.

• Freedom to establish local connections, experiment with innovative ideas, and impact the product and go-to-market strategy.

• Collaborate with global teams in Growth, Product, Creative, and Marketing.

• Supportive team culture that prioritizes people first.