Regional Head of Marketing

This is a fully remote position, open to applicants in Spain, +11 more countries.

📋 Description

• Lead and develop CoinPoker’s expansion efforts in the LATAM region for both poker and casino.

• Enhance user acquisition and increase brand visibility throughout the area.

• Transform global strategies into targeted regional plans.

• Suggest the budget and personnel required to execute the strategy.

• Evaluate and prioritize regional opportunities, player demographics, competitors, channels, and potential for commerce.

• Create the regional marketing strategy and propose budget, resources, and phased hiring.

• Explore new markets, channels, and campaigns, expanding successful initiatives and discontinuing those that are ineffective.

• Establish regional acquisition priorities in collaboration with central paid media, affiliate, agent, and partnerships teams.

• Cultivate a high-quality player base in the region.

• Oversee regional branding and community engagement across social media, community groups, public relations, events, and sponsorships.

• Organize regional promotions and tournament series that align with local player preferences and time zones.

• Tailor messaging, creative content, promotions, community tone, player journeys, and support to the local context.

• Recruit affiliates, agents, creators, poker communities, partners, and talent using regional networks.

• Provide regional insights to inform global strategy.

• Monitor and report on performance, competitor activities, and market opportunities.

⛳️ Requirements

• Extensive experience in online poker, casino, or iGaming marketing at a senior level.

• In-depth knowledge of at least one major market within the region.

• Demonstrated success in scaling user acquisition and enhancing brand awareness in a specific market.

• Strong judgment in evaluating complex or emerging markets.

• Proven experience in justifying marketing budgets and staffing needs.

• Background in allocating resources effectively to meet acquisition goals.

• Proficient understanding of CAC, LTV, cohort analysis, revenue share, and CPA metrics.

• Established connections within regional poker affiliates, agents, creators, and marketing professionals.

• Evidence of the network delivering tangible results.

• Experience in team building and leading through influence alongside central teams.

• Native fluency in the language of one of the region’s key markets.

• Proficient in professional English.

🏝️ Benefits

• Competitive salary along with performance-driven bonuses.

• Opportunity to engage with advanced technology in the blockchain and online gaming sectors.

• Flexible work hours.

• Option for fully remote work.

• Supportive and inclusive team culture.

• Opportunities for professional development.

• Potential for career advancement in a rapidly growing company.