Regional Head of Marketing

This is a fully remote position, open to applicants in Estonia, +7 more countries.

📋 Description

• Evaluate and prioritize opportunities throughout the CIS region, focusing on player segments, competitors, channels, and commercial potential.

• Develop the regional marketing strategy aligned with CoinPoker’s global vision.

• Suggest budgets, resources, and phased hiring plans.

• Experiment with new markets, channels, and campaigns, scaling successful efforts while discontinuing ineffective ones.

• Establish regional acquisition priorities in collaboration with central paid media, affiliate, agent, and partnerships teams.

• Expand a high-quality regional player base.

• Oversee regional branding and community engagement across social media, community groups, public relations, events, and sponsorships.

• Organize regional promotions and tournament series tailored to local player preferences and time zones.

• Take ownership of the localization of messaging, creative content, promotions, and community interaction.

• Localize player journeys and collaborate with CRM, VIP, and Customer Service teams.

• Leverage regional networks to attract affiliates, agents, creators, poker communities, partners, and talent.

• Provide regional insights to inform global strategy.

• Report on performance metrics, competitor activities, and market opportunities.

⛳️ Requirements

• Extensive experience in online poker, casino or iGaming marketing at a senior level.

• In-depth understanding of at least one key market within the CIS region.

• Proven success in scaling user acquisition and enhancing brand visibility within a market.

• Strong judgment skills when evaluating complex or emerging markets.

• Experience in justifying marketing budgets and staffing needs.

• Proficient in allocating spend in line with acquisition objectives.

• Strong grasp of customer acquisition cost (CAC), lifetime value (LTV), cohort analysis, revenue share, and cost per acquisition (CPA).

• Established connections with regional poker affiliates, agents, creators, and marketing professionals.

• Demonstrated success driven by this network.

• Experience in team building and leading through influence in collaboration with central teams.

• Native proficiency in the language of one of the region’s key markets.

• Proficient in professional English.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunity to engage with innovative technology in the blockchain and online gaming sectors.

• Flexible work hours.

• Option to work completely remotely.

• A collaborative and inclusive team culture.

• Opportunities for professional development and career advancement within a rapidly growing company.