Recruitment Officer, Digital

This is a fully remote position, open to applicants in China.

📋 Description

• Create and implement social media strategies and content plans specifically for the Chinese market.

• Oversee the University’s Chinese social media profiles, which includes producing, scheduling, and publishing content.

• Generate analytical reports to evaluate social media performance.

• Gather information from both internal and external stakeholders.

• Assist in the creation of customized digital assets and content, such as stories, posters, images, and videos.

• Interact with followers and address comments, messages, and inquiries on Chinese social media platforms.

• Recognize common student questions and collaborate with colleagues to refresh presentations and webpages.

• Coordinate with UK-based colleagues to ensure the accuracy and currency of information.

• Translate materials between English and Chinese.

• Compose original marketing and communication content for microsites, agent communications, brochures, flyers, and banners.

• Monitor trends on Chinese social media platforms and share marketing insights with the Recruitment team.

• Lead the production of University merchandise and keep track of stock levels.

• Attend recruitment events and provide support for alumni activities as necessary.

• Perform additional duties as required.

⛳️ Requirements

• Familiarity with Chinese social media platforms, including their distinctive features and best practices.

• Relevant experience in marketing, digital marketing, recruitment, or Chinese social media is preferred.

• Experience in managing Chinese social media accounts and generating digital content would be beneficial.

• Proficient technical skills in image and video creation, editing, and management.

• Bachelor’s degree with strong academic achievements.

• High proficiency in English, including business writing, along with exceptional reading, speaking, writing, and listening skills.

• Study or experience abroad is highly desirable.

• Voluntary or other life experiences that showcase creativity, diligence, persistence, or a drive to succeed.

• Alumni of the University of York will be an advantage.

• Experience representing a recognized institution will be a plus.

• Knowledge of the international education sector will be advantageous.

• Strong communication abilities, empathy, and customer sensitivity.

• Excellent organizational and record-keeping skills, with the capability to track and analyze data and trends.

• Good IT skills, including proficiency in Microsoft Office.

• Superior written, verbal, and presentation skills.

• Flexibility, adaptability, and the ability to work independently as well as collaboratively within a team.

• Capability to multitask and manage a diverse agenda.

• Keen attention to detail.

• Willingness to undertake business travel.

🏝️ Benefits

• Flexible remote work arrangement.

• Supportive work environment with like-minded professionals.

• Opportunity to collaborate with international higher education institutions.

• Opportunities for business travel.