Public Relations, Content Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement public relations and content strategies targeting the Canadian market.

• Conduct research and create content for the Zoocasa Market Insights blog.

• Collaborate with media partners to enhance brand visibility online throughout Canada and the United States.

• Compose data-driven blog posts, website content, pitches, newsletter text, and other written materials.

• Gather, assess, and validate Canadian and U.S. real estate market data for internal teams and consumers.

• Support junior team members in establishing and executing methodologies for data-driven articles.

• Provide editorial assistance, including fact-checking, correcting spelling and grammatical errors, and ensuring consistency with Zoocasa’s brand voice.

• Investigate industry trends to bolster comprehensive PR and content strategies that align with business objectives.

• Build and sustain relationships with media outlets and journalists across Canada and the U.S.

• Compile media lists and assist with editorial scheduling.

• Write and distribute informative and engaging pitches.

• Address media inquiries promptly.

• Simplify complex data-driven content into clear media briefs.

• Collaborate individually with spokespeople to prepare them for media opportunities.

• Monitor and evaluate PR and content metrics to assess campaign effectiveness.

• Provide data-driven suggestions for enhancements.

• Utilize AI and infographics to deliver captivating imagery and data for written content.

• Stay informed on news and industry trends, adapting content and PR strategies in response to market changes.

⛳️ Requirements

• Bachelor’s degree in Public Relations, Journalism, Communications, Marketing, or a related field.

• 3-5 years of experience in content marketing, media/public relations, and/or journalism.

• Strong understanding of the Canadian media landscape, including key national, regional, and trade publications.

• Proven track record of pitching stories to Canadian media outlets.

• Experience in conveying data through visual formats, including tables, graphs, and infographics.

• Proficient in design tools such as Figma and Canva.

• Exceptional written communication abilities.

• Capacity to narrate a clear, compelling story from beginning to end using concise, impactful language.

• Self-editing and quality control capabilities.

• Eagerness to learn and develop beyond primary responsibilities.

• Ability to independently learn and conduct research.

🏝️ Benefits

• Employer-paid medical coverage.

• Dental and vision benefits.

• Company-provided equipment; including a laptop, monitor, and headset.

• RRSP with up to a 4% match.

• Fully remote work environment.

• Outstanding company culture.