Programmatic Technical Trading Lead

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Manage and optimize programmatic campaigns effectively.

• Analyze performance trends to guide optimizations for individual campaigns and across the portfolio.

• Collaborate with Programmatic Traders and Supervisors to ensure campaign success.

• Track and evaluate campaign performance while leading analytics reporting efforts.

• Utilize various DSPs and analytics platforms to guarantee precise setup and tracking.

• Lead investigations into discrepancies and conduct root-cause analyses across platforms.

• Assist in compliant and privacy-conscious audience activation through identity resolution and data onboarding.

• Query, analyze, and interpret extensive datasets using advanced SQL techniques.

• Act as the primary programmatic contact for clients, translating technical details into business-friendly language.

• Provide mentorship to junior team members.

• Keep documentation up to date regarding tagging instructions, implementation status, QA results, and technical workflows.

• Ensure that tagging, pixel implementation, and data collection/onboarding adhere to HIPAA, FDA/OPDP guidelines, and healthcare advertising policies specific to platforms.

• Protect against the inadvertent collection of protected health information during campaign tracking.

• Assess new ad technology and data partnerships and contribute to testing frameworks for new integrations.

• Stay informed about identity resolution, cookieless tracking, and privacy-compliant measurement alternatives.

• Exhibit a strong commitment to diversity, equity, and inclusion.

• Perform additional duties as assigned.

⛳️ Requirements

• A bachelor's degree or equivalent education combined with professional experience is required.

• A minimum of 3 years of hands-on experience with DSPs.

• Proficiency in advanced SQL.

• Familiarity with Google Tag Manager, Google Analytics, and Campaign Manager.

• In-depth knowledge of data analysis and principles of programmatic advertising.

• Experience with identity resolution and data onboarding processes.

• Proficiency in pixel and tag implementation, quality assurance, and troubleshooting discrepancies.

• Ability to recognize performance trends and convert them into campaign and portfolio enhancements.

• Capacity to articulate technical nuances in clear business terms.

• Understanding of HIPAA and data privacy issues.

• Basic knowledge of the MLR review process and FDA/OPDP promotional guidelines.

• Strong analytical, communication, and mentorship capabilities.

• Exceptional attention to detail and dedication to documentation and process adherence.

• Ability to handle multiple technical workstreams in a dynamic environment.

• Preferred: experience in pharmaceutical or healthcare marketing agencies.

• Preferred: familiarity with healthcare-specific DSPs and data partners, including DeepIntent, Doceree, and PulsePoint.

• Preferred: knowledge of identity resolution and data-onboarding platforms such as LiveRamp, clean rooms, and CDPs.

• Preferred: experience in evaluating and onboarding ad tech and data partners, along with building testing frameworks.

• Preferred: possession of relevant platform certifications.

• Preferred: experience with third-party verification tools like DoubleVerify, IAS, and MOAT.

• Preferred: knowledge of privacy-safe measurement alternatives such as Privacy Sandbox, Unified ID 2.0, and clean-room methodologies.

🏝️ Benefits

• Competitive salary and benefits package.

• Options for remote work.