Programmatic Media Supervisor

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Oversee the implementation and enhancement of programmatic advertising campaigns for pharmaceutical clients.

• Monitor and evaluate campaign performance, ensuring brand safety and viewability.

• Supervise Programmatic Traders and assign tasks throughout the team.

• Responsible for the quality assurance of Programmatic Trader tasks and deliverables.

• Serve as the programmatic contact for designated accounts and brands.

• Foster relationships with clients, vendors, and agency partners.

• Offer media thought leadership and guidance to media planning and account teams.

• Manage proposals, recommendations, and executional outputs for assigned brands.

• Create client-facing slides and presentations.

• Collaborate with Media, Account, and Analytics teams on programmatic strategies.

• Develop team documentation, playbooks, and best practices.

• Conduct data analysis, optimization, and campaign reporting.

• Identify trends, media insights, and case studies.

• Oversee campaign audits, checks and balances, risk mitigation, and escalation processes.

• Ensure adherence to FDA/OPDP guidelines, MLR requirements, healthcare advertising policies, HIPAA, and data privacy considerations.

• Manage data partners and audience creation efforts.

• Assess and negotiate with media vendors and third-party verification/measurement partners.

• Supervise programmatic budgets and resource allocation.

• Train, mentor, and onboard Programmatic Traders and Associate Programmatic Traders.

• Keep abreast of emerging trends and technologies, contributing to industry perspectives.

• Exhibit a commitment to diversity, equity, and inclusion.

• Perform other assigned duties.

⛳️ Requirements

• A bachelor's degree or equivalent education combined with professional experience is required.

• 4–7 years of experience in programmatic advertising, data analysis, and campaign management, including hands-on keyboard experience.

• Demonstrated experience in managing programmatic campaigns and leading programmatic teams.

• In-depth knowledge of demand-side platforms, including The Trade Desk, DV360, and Amazon DSP.

• Experience in managing data partners and audience creation initiatives.

• Comprehensive knowledge of third-party verification tools such as DoubleVerify, IAS, and MOAT.

• Familiarity with HIPAA and data privacy considerations for HCP and DTC/patient audience targeting.

• Understanding of MLR review processes, FDA/OPDP promotional guidelines, and platform-specific healthcare advertising policies.

• Strong skills in Microsoft Excel, including proficiency in pivot tables and formulas.

• Keen attention to detail and quality assurance processes.

• Capability to train and mentor others.

• Ability to independently create client-facing slides and presentations.

• Thorough understanding of the media process from initiation to completion, with nuanced task delegation.

• Capacity to work independently and make decisions within a larger team context.

• Experience managing multiple projects and priorities in a fast-paced setting.

• Advanced problem-solving, prioritization, multitasking, and time-management skills.

• Preferred: advanced degree in Marketing, Communications, or a related field.

• Preferred: experience in a pharmaceutical or healthcare marketing agency, focusing on HCP and DTC/patient campaigns.

• Preferred: knowledge of healthcare-specific NPI-matched DSPs and data partners, programmatic guaranteed/PMP deal negotiation, relevant platform certifications, and pharmaceutical therapeutic-area experience.

🏝️ Benefits

• Competitive salaries and benefits.

• Reasonable accommodations during the interview and hiring process for qualified applicants with disabilities.

• Remote work option.