Programmatic Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement performance-oriented programmatic strategies on Amazon DSP and other necessary DSPs.

• Accurately set up campaigns, including targeting, bidding methodologies, and inventory sourcing.

• Take ownership of campaign success metrics, including incrementality, Detail Page Views, New to Brand, ROAS, eCPA, eCPC, viewability, frequency, and brand lift.

• Daily monitor and optimize campaigns by refining targeting, creative messaging, pacing, budgets, and performance metrics.

• Conduct A/B and holdout testing to identify incremental improvements and guide strategic decisions.

• Suggest tests and strategies that advance the business, including challenging platform or retailer recommendations when data supports such actions.

• Ensure tracking integrity through appropriate tagging, trafficking, and data validation.

• Work with analysts and data teams to enhance measurement capabilities.

• Educate internal media planning, analytics, and creative teams on DSP functionalities and industry trends.

• Manage media budgets, pacing, forecasts, and reporting processes.

• Provide insights and narratives to stakeholders and clients.

• Reconcile monthly expenditures by client and channel and deliver invoice-ready reports by the 3rd business day.

• Test and implement new DSP features, platforms, and advanced tactics.

• Create custom AMC audience and reporting queries.

• Activate 1P/3P, DMP, Walmart, partner, and broker data for advanced programmatic targeting and insights.

⛳️ Requirements

• A minimum of 2 years of hands-on experience with a self-serve Amazon DSP or The Trade Desk is mandatory.

• Demonstrated success in managing programmatic campaigns, particularly focused on performance-driven objectives and real-time bidding.

• Strong analytical skills with proficiency in Excel, dashboards, and BI tools for interpreting campaign performance and optimization.

• Understanding of programmatic ad technology concepts: DSP, SSP, PMP, RTB, DCO, tracking, and ad serving.

• Experience with A/B testing frameworks and the ability to convert data into strategic recommendations.

• Excellent cross-functional communication skills: capable of presenting results and collaborating effectively with diverse teams.

• Experience in an agency or client-facing role with a consultative approach.

• Preference for candidates with extensive Amazon Marketing Cloud experience and custom SQL query skills.

• A passion for keeping abreast of programmatic media trends and new DSP functionalities.

• Uphold core values: Accountability, Teamwork, Growth Mindset, Proactivity, and Empathy.

• Strong presence, communication abilities, and reliability.

• Agility to effectively navigate fast-paced, cross-functional environments.

• Proficiency in remote work with a balanced approach to managing priorities.

• Willingness to travel as necessary for client meetings or media events.

🏝️ Benefits

• A remote work environment founded on trust and autonomy to achieve results.

• A one-time $500 stipend for establishing your home office workspace.

• Simple IRA with a 3% employer match (eligible after 6 months).

• Employer-sponsored health, dental, and vision insurance.

• Health Savings Account option, allowing you to set aside pre-tax funds for medical expenses, with unused funds rolling over year to year instead of expiring.

• Company-paid Basic Life and AD&D insurance.

• 4 weeks of paid vacation with the option to request additional time, plus flexibility to use it as needed.

• $1,000 annual Life Adventure Bonus, a Voyageur Group benefit that reimburses you for outdoor activities, travel, and life adventures (eligible after 1 year).

• Up to 10% annual bonus.

• Willingness to travel as needed for client meetings or media events.