Program Manager, Public Health Marketing – Advertising

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Take full ownership of the program by converting contract scope into actionable workplans, timelines, budgets, deliverables, and KPIs.

• Ensure that all workstreams remain on schedule and adhere to compliance standards.

• Spearhead strategy and implementation for awareness, public education, and marketing campaigns across various channels including paid, earned, owned, and community.

• Base campaigns on thorough audience research, segmentation, and message testing.

• Act as the primary client contact for the Tennessee Department of Health on a daily basis.

• Manage client expectations, reporting, and foster relationships.

• Oversee cross-functional creative, media, digital, and community teams, as well as subcontractors.

• Ensure alignment of teams and vendors with campaign strategies and client objectives.

• Monitor performance against KPIs and provide results to the client.

• Leverage data to enhance campaigns and showcase measurable impacts on health outcomes.

⛳️ Requirements

• A minimum of 7 years of experience in leading public health or public sector programs.

• Direct, hands-on experience in managing awareness, public education, or marketing campaigns.

• Proven history of successfully executing complex, multi-stakeholder programs within budget and deadlines.

• Familiarity with government reporting, compliance, and KPI tracking.

• Proficient understanding of behavior change and social marketing principles.

• Experience in audience segmentation, message testing, and performance optimization.

• Strong and confident communication skills with government clients.

• Capability to lead cross-functional teams and external vendors effectively.

• Public health experience at the federal level, on a federal program, or with a state or local public health department is preferred.

• Desired experience in rural health, tobacco, chronic disease, or behavior change campaigns.

• Experience with a state marketing or advertising contract is also desired.

• PMP certification or equivalent is a plus.

• Must be located in or able to travel easily to Nashville, TN; eligibility for nationwide hiring is required.

🏝️ Benefits

• Flexible remote work options available.

• Opportunity to lead award-winning public education and behavior change initiatives.

• Collaborate with state and federal public health clients.

• Chance to contribute to Rural Health programs and achieve measurable public health outcomes.