Program Manager, Field Marketing

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Create a thorough field marketing strategy that aligns with regional business goals and targets for revenue.

• Organize, oversee, and execute integrated marketing initiatives, which include in-person events, executive roundtables, webinars, and third-party collaborations.

• Provide guidance to stakeholders regarding marketing strategies and plans, ensuring alignment with business objectives.

• Manage all aspects of program execution, including timelines, budgets, vendors, and logistics.

• Represent the region at RelFest Sydney and major Asia events.

• Lead campaigns aimed at audience acquisition and achieve registration and attendance targets.

• Create supporting content and enhance event visibility throughout the region.

• Oversee collaborative marketing efforts with third-party sponsors and channel partners.

• Tailor global strategies, content, channels, and positioning to ensure local relevance.

• Work in conjunction with Demand Generation, Product Marketing, Brand, and Marketing Operations teams.

• Implement the regional content strategy alongside the global content team.

• Collaborate with local sales teams on program strategies, campaign updates, and promotional materials.

• Establish, monitor, and report on campaign metrics and commercial KPIs.

• Enhance programs to yield better results and maximize return on investment (ROI).

• Take responsibility for the marketing department's influence on pipeline creation, revenue generation, and overall commercial performance.

⛳️ Requirements

• A Bachelor’s degree (or equivalent) in marketing or a related discipline.

• Over 7 years of professional experience in marketing.

• Proven history of achieving commercial objectives in a senior field marketing or demand generation position.

• Demonstrated in-market experience in at least one Asian market: Singapore, Hong Kong, India, or South Korea.

• Preferred: Experience in B2B technology or SaaS marketing sectors.

• Preferred: Background in multiple Asian markets: Singapore, Hong Kong, India, or South Korea.

• Preferred: Knowledge of marketing automation and CRM tools such as Marketo and Salesforce.

• Preferred: Experience in events, field marketing, demand generation, and Account-Based Marketing (ABM).

• Proven program management abilities.

• Capacity to prioritize tasks effectively and handle competing projects.

• Ability to engage across all organizational levels and maintain relationships with senior stakeholders.

• Strong analytical skills and capacity to utilize metrics to assess success.

• Insight into target audiences and buyer journeys.

• Responsible for the delivery of campaigns and events, along with achieving commercial results.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Comprehensive health and wellness benefits.

• Flexible work arrangements to promote work-life balance.

• A collaborative and innovative work environment.