Program Delivery Lead

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Serve as the primary liaison for the Spectrum Reach relationship on the platform.

• Establish a consistent operational rhythm through working sessions, status updates, and escalations.

• Cultivate relationships across various teams including Reach sales, product and platforms, audience and data, ad operations, yield, research, and measurement, as well as agencies.

• Advocate for Reach requirements in platform program and product strategy, while also representing the platform during Reach planning and client discussions.

• Outline Reach workflows for briefs, audience development and sizing, identity matching, activation, and campaign measurement.

• Identify inefficient, manual, or data-constrained processes and address unmet client needs.

• Maintain an up-to-date overview of Reach priorities, launches, sales goals, and client composition.

• Manage the Spectrum Reach beta program by selecting use cases and pilot advertisers, coordinating efforts through results.

• Establish success criteria, holdouts, and measurement plans for active campaigns.

• Coordinate back-tests, match tests, and A/B tests.

• Transform results into case studies, sales narratives, and pricing insights supported by documented evidence.

• Collaborate with Reach sales leadership on packaging, rate cards, deal attribution, and seller recognition.

• Monitor pipeline, adoption, and results, providing reports to Charter and Blend leadership.

• Drive ideation and prioritize platform enhancements in the roadmap.

• Develop and maintain sales enablement materials, which include positioning, pitch materials, FAQs, approved claims, and proof points.

• Train Reach sellers and planners, and assist with pitches and client meetings.

• Ensure external communications are accurate and undergo privacy and legal review as necessary.

• Convert Reach requirements into prioritized requests for product, data science, insights, measurement, engineering, identity, and integrations teams.

• Supervise analysts and data scientists assigned to Reach initiatives, setting priorities and reviewing their outputs.

• Balance Reach demands with the broader platform roadmap and partner obligations.

• Collaborate with enterprise partnerships, insights, measurement, and media product leaders.

⛳️ Requirements

• 12+ years of experience in advertising, media, or ad tech, including senior positions at a media seller, agency, data provider, or ad tech platform.

• Comprehensive understanding of media sales organization operations, including seller incentives, agency and direct channels, local and national sales, inventory, and yield.

• Proven track record in bringing data products to market and managing the associated deals and partnerships.

• Proficient knowledge of linear and addressable TV, streaming and CTV, programmatic, and local and national sales.

• Expertise in audience data, identity resolution, and activation, encompassing ad servers, DSPs, SSPs, data onboarding, and clean rooms.

• Experience in designing or interpreting campaign measurement, including lift tests, matched-market and holdout designs, and attribution.

• Program leadership experience in large, matrixed organizations.

• Strong executive presence with senior client stakeholders.

• Ability to articulate data science outputs in commercial contexts.

• Solid judgment regarding privacy and data governance in advertising.

• Preferred: experience with an MVPD or cable ad sales business, or addressable TV platforms.

• Preferred: experience with an in-house agency or holding-company agency.

• Preferred: consulting or client-services experience, ideally in data and analytics.

• Preferred: familiarity with AI-driven audience products such as modeled, lookalike, or embedding-based audiences.

• Preferred: experience in developing sales enablement and training programs.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401K

• PTO

• Paid holidays

• Commuter benefits

• Spending accounts

• Life insurance

• Disability coverage

• Employee Assistance Programs (EAPs)

• Competitive benefits package supporting the health and financial well-being of employees and their families