Product & Performance Marketing Lead

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of marketing performance and strategic direction for a portfolio of behavioral health clients.

• Convert business objectives, capacity, lead quality, and admissions data into marketing priorities.

• Identify potential opportunities, performance gaps, and arising issues before they become evident.

• Enhance the systems, processes, and standards governing the delivery of marketing products.

• Assist in the evolution of the product as technology and AI influence marketing execution.

• Oversee content strategy, SEO prioritization, and conduct technical, on-page, local, and off-page audits.

• Drive the implementation of audits and ensure follow-through by collaborating directly with technical resources on resolutions.

• Perform page and content quality assurance against a high standard of quality.

• Expand the SEO strategy into GEO/AEO, focusing on crawling, citation, summarization, structure, schema, and authority signals.

• Utilize AI tools to accelerate audits, content quality assurance, competitive research, and reporting processes.

• Develop streamlined internal workflows or prompts for repeatable analysis and quality assurance tasks.

• Analyze performance across organic and paid channels, linking activities to qualified leads and revenue generation.

• Validate data sources of truth and investigate as well as rectify tracking or attribution discrepancies.

• Transform insights into prioritized actions for specialists, developers, content teams, and client services.

• Evaluate specialist work against a very high quality standard.

• Build the case for and eventually recruit and manage an SEO specialist and additional marketing resources.

• Provide constructive coaching and challenges to specialists.

• Collaborate directly with developers, content teams, client services, and leadership.

• Communicate effectively with specialists, executives, and clients.

• Review work against elev8's quality standard before it is presented to clients.

⛳️ Requirements

• 5–8+ years of practical experience in SEO, performance marketing, or growth, preferably within a digital marketing agency or a performance-oriented marketing team.

• Strong expertise in SEO, although you do not solely identify yourself by it.

• An informed perspective on GEO/AEO and the impact of AI search and answer engines on content strategy and technical SEO.

• Sufficient knowledge of paid media, conversion rate optimization (CRO), content, analytics, and web to assess performance and guide specialists in each area.

• Proficient with AI tools for research, audits, content quality assurance, and reporting, understanding their strengths and limitations.

• A revenue-focused mindset: outcomes related to revenue, qualified opportunities, and business results are more significant to you than vanity metrics.

• Excellent judgment and a notably high quality standard; you recognize the difference between being technically correct and being genuinely good.

• A proven history of establishing systems, processes, or standards that improved organizational performance.

• Outstanding English communication skills, both verbal and written, with the confidence to articulate and defend your ideas to executives and clients.

• You are self-motivated and do not require constant direction, with a strong focus on achieving outcomes.

🏝️ Benefits

• Mission with Meaning: Your contributions directly assist behavioral health facilities in their growth, enabling more individuals to access life-saving care.

• High-Performance Culture: Collaborate with top talent across marketing, technology, and operations in a rapidly growing, ambitious company.

• Ownership at Scale: This role begins with hands-on responsibilities and evolves into building and leading the specialist team under your guidance.

• Career Development: A defined pathway towards positions such as Head of Performance Marketing, Director of Marketing Product, or VP-level leadership as elev8 expands.