Product Manager – CRM

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the CRM and sales tooling product strategy and roadmap for Kraken’s B2B sales division.

• Oversee prioritization among competing stakeholder requirements and organize tasks according to delivery capacity.

• Evaluate incoming CRM requests, recognize underlying product, process, integration, or data challenges, and define the scope of work.

• Create and enhance scalable CRM intake and prioritization systems.

• Ensure coherence across CRM and sales platforms, defining record ownership, workflows, integrations, and data management.

• Collaborate with sales leaders and end users on lead management, account handling, pipeline advancement, forecasting, and customer data quality.

• Transform business needs into scalable product specifications instead of ad-hoc solutions.

• Draft product requirements, user stories, specifications, and acceptance criteria.

• Work alongside Engineering on CRM integrations, requirements, ownership boundaries, and escalation procedures.

• Facilitate discussions regarding trade-offs and ensure alignment with Sales, Engineering, Operations, and leadership teams.

• Define Salesforce solutions utilizing knowledge of Sales Cloud objects, fields, record types, flows, assignment rules, permissions, and declarative configuration.

• Enhance CRM adoption, data quality, workflow consistency, and sales effectiveness.

• Establish and evaluate a high-performing CRM ecosystem using both qualitative and quantitative insights.

• Aid in the evolution and consolidation of the sales technology ecosystem, minimizing fragmented processes and data silos.

⛳️ Requirements

• Minimum of 4 years of experience as a Product Manager, Product Owner, or in a similar role focused on delivering technology, tooling, or workflow enhancements for a Sales, Revenue, or go-to-market organization.

• Extensive working knowledge of Salesforce Sales Cloud as a product owner, power user, administrator, or in a related Product Manager capacity.

• Acquainted with Salesforce objects, record types, flows, assignment rules, and declarative configuration.

• Proven capability to manage a product roadmap and prioritize competing demands across various stakeholder groups, teams, or business units.

• Skillful in translating vague business requests into clearly defined, actionable, and estimable requirements for technical delivery teams.

• Proficient in drafting product requirements and specifications, including the business context, user needs, expected outcomes, and acceptance criteria.

• Experience collaborating with Engineering, Sales leadership, business operations teams, and end users.

• Strong grasp of B2B sales processes, encompassing pipeline stages, lead routing, service-level expectations, account management, and forecasting.

• Ability to differentiate between product functionality, system configurations, integration modifications, process enhancements, and data remediation issues.

• Exceptional analytical and troubleshooting abilities.

• Excellent written and verbal communication skills.

• Capability to work independently in a fast-paced, dynamic environment while managing multiple priorities.

• Strong organizational and prioritization capabilities.

• Experience with CRM integrations and system-of-record boundaries.

• History of supporting or rationalizing multiple CRM or sales platforms.

• Salesforce Administrator certification or equivalent hands-on Salesforce experience.

• Familiarity with Attio, Outreach, Front, or similar sales/customer engagement platforms.

• Knowledge of Salesforce marketing automation, MCAE/Pardot, or related platforms.

• Background in fintech, financial services, payments, crypto, or digital assets.

• Experience with complex B2B or institutional sales organizations.

🏝️ Benefits

• Equity

• Bonus program

• Wellness allowance

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• Global team and diverse workplace

• Job-related skills or work-style assessments applied consistently across candidates