Product Manager – CRM

This is a fully remote position, open to applicants in Canada, +4 more countries.

📋 Description

• Take charge of the CRM and sales tooling product strategy and roadmap for Kraken’s B2B sales organization.

• Determine how Salesforce and other sales platforms cater to various sales motions and customer segments.

• Guide the prioritization of competing stakeholder demands and align work with delivery capacity.

• Evaluate incoming CRM requirements, uncover fundamental product, process, integration, or data challenges, and define the scope of work.

• Create scalable processes for CRM intake and prioritization.

• Ensure coherence across CRM and sales platforms, covering record ownership, workflows, integrations, and data management.

• Collaborate with sales leaders and end users to identify workflow inefficiencies in lead management, account management, pipeline progression, forecasting, and customer data quality.

• Convert business needs into scalable product requirements and pinpoint systemic solutions.

• Draft product requirements, user stories, specifications, and acceptance criteria.

• Collaborate with Engineering and technical teams on CRM integrations, requirements, ownership delineation, and escalation protocols.

• Facilitate discussions on trade-offs and ensure alignment with Sales, Engineering, Operations, and leadership.

• Utilize Salesforce Sales Cloud expertise to scope solutions and assess implementation strategies.

• Enhance CRM adoption, data quality, workflow consistency, and sales productivity.

• Define and evaluate a high-performing CRM ecosystem using both qualitative and quantitative insights.

• Assist in the consolidation of the sales technology ecosystem to minimize fragmented processes and data silos.

⛳️ Requirements

• Over 4 years of experience as a Product Manager, Product Owner, or in a similar capacity delivering technology, tools, or workflow enhancements for a Sales, Revenue, or go-to-market organization.

• Profound knowledge of Salesforce Sales Cloud, including objects, record types, flows, assignment rules, and declarative configuration.

• Proven track record of owning a product roadmap and prioritizing competing requests from multiple stakeholder groups, teams, or business units.

• Capability to convert ambiguous business requests into scoped, actionable, and estimable technical requirements.

• Strong skills in writing product requirements and specifications, detailing business context, user needs, expected outcomes, and acceptance criteria.

• Experience collaborating with Engineering, Sales leadership, business operations teams, and end users.

• Solid understanding of B2B sales processes, including pipeline stages, lead routing, service-level expectations, account management, and forecasting.

• Ability to differentiate between product functionality, system configuration, integration modifications, process enhancements, and data remediation.

• Strong analytical and problem-solving skills.

• Excellent written and verbal communication abilities.

• Capacity to work independently in a fast-paced, dynamic environment while managing multiple priorities.

• Strong organizational and prioritization capabilities.

• Preferred experience with CRM integrations and system-of-record boundaries.

• Preferred experience in supporting or streamlining multiple CRM or sales platforms.

• Salesforce Administrator certification or equivalent hands-on Salesforce experience is preferred.

• Preferred familiarity with Attio, Outreach, Front, or similar tools.

• Preferred knowledge of Salesforce marketing automation and lead-generation workflows, including MCAE/Pardot.

• Preferred experience in fintech, financial services, payments, crypto, or digital assets.

• Preferred experience working with complex B2B or institutional sales organizations.

🏝️ Benefits

• Opportunity to join Kraken/Payward, a globally accessible financial infrastructure and crypto platform.

• Commitment to equal opportunity employment.

• Consistent application of job-related skills or work-style assessments across candidates.

• Requirement to use Kraken products once employed.