Product Manager – Content

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the vision, strategy, and roadmap for Ceresti’s content aimed at caregivers.

• Determine which content should be created, updated, licensed, or discontinued based on the needs of caregivers, engagement metrics, clinical priorities, and business objectives.

• Convert company objectives regarding caregiver outcomes, engagement, and clinical quality into a prioritized content roadmap.

• Oversee, mentor, and develop the content development team while also contributing hands-on.

• Create production processes, toolkits, and templates to enhance content quality and output.

• Review and continuously enhance the current content library.

• Establish a taxonomy, metadata, standards, and a unified source of truth for content performance.

• Enhance content discoverability and ensure compatibility across iOS, Android, smartphones, tablets, and web applications.

• Lead new content initiatives and manage the sourcing, evaluation, licensing, negotiation, and integration of third-party content.

• Collaborate with clinical and coaching teams to guarantee content is accurate, evidence-based, and user-friendly.

• Organize content into customizable programs tailored to various caregiver journeys, diagnoses, stages, and preferences.

• Define and monitor metrics for content engagement, completion, and caregiver outcomes.

• Establish feedback loops, conduct experiments, and scale effective content formats, sequencing, delivery, and personalization.

• Collaborate with data and analytics teams to guide product decisions.

• Work alongside clinical, coaching, operations, engineering, design, and enrollment teams.

• Specify product requirements, user stories, and acceptance criteria.

• Utilize modern AI tools for content discovery, drafting, prototyping, requirements generation, and iteration.

• Convey plans, trade-offs, and progress to stakeholders and leadership.

• Remove obstacles for the team, clarify decisions, and drive execution in uncertain situations.

⛳️ Requirements

• A BS/BA degree or higher is required.

• 3+ years of experience as a Product Manager or in a similar role, ideally managing content-driven educational products, programs, or experiences.

• Proven experience in managing and developing teams; comfortable acting as a player-coach who leads a team while also delivering work personally.

• Experience overseeing the content production process from start to finish — including strategy, development, clinical review, and publication.

• Experience in developing content-driven products, content management systems, or personalization systems.

• Familiarity with sourcing, evaluating, or licensing third-party content is a valuable asset.

• Experience delivering mobile experiences across iOS and Android platforms, including phones and tablets.

• Knowledge of accessibility standards for digital content is advantageous.

• A strong record of working collaboratively with engineering, design, clinical, and non-technical stakeholders.

• Ability to translate user needs and business objectives into shipped product features and user experiences.

• Comfortable in fast-paced, ambiguous environments where resourcefulness and ownership are essential.

• Experience in healthcare or caregiving is a significant plus.

• Strong product judgment with a user-focused mindset.

• Excellent content sensibility; capable of identifying what makes content engaging, useful, and reliable for caregivers.

• Proven leadership abilities; capable of setting direction, providing direct feedback, and elevating team performance.

• Strong analytical capabilities; able to use engagement data to determine what to build, modify, or discontinue.

• Good judgement in applying AI responsibly in emotionally sensitive user experiences.

• Skilled at designing intuitive experiences for complex or emotionally sensitive user journeys.

• Exceptional written and verbal communication abilities.

• Highly collaborative with robust project management skills; able to establish trust across functions and with external partners.

• Organized, pragmatic, and focused on execution.

• Inquisitive, adaptable, and willing to learn new domains.

• High levels of integrity, transparency, and ownership mindset.

• Must successfully pass a background check.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work environment.

• Collaborative and inclusive company culture.