Product Manager, Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the aesthetic and functionality of Offerwall ad units, which include offer cards, detail pages, videos, playables, interstitials, and reward flows.

• Establish creative guidelines for advertisers and publishers, covering layouts, asset specifications, safe areas, aspect ratios, and branding standards.

• Define the support and rendering requirements for VAST, HTML, MRAID, and OpenRTB Native across various platforms, including Web, iOS, Android, and Unity.

• Develop format-support specifications that include VAST events, MRAID calls, and Native asset mapping.

• Collaborate with the Engineering team on creative quality assurance and rejection criteria.

• Create Figma designs, prototypes, Product Requirement Documents (PRDs), and acceptance criteria.

• Ensure consistency within the Offerwall design system across different publishers and platforms.

• Conduct A/B testing and analyze metrics such as CTR, video completion rates, offer initiation and completion rates, IPM, and eCPM.

• Construct a prioritized roadmap and communicate trade-offs to Engineering, Demand, and leadership teams.

• Identify and leverage AI for creative generation, asset adaptation, localization, quality assurance, prototyping, specifications, and test analysis.

• Engage in weekly collaboration with Engineering, Design, Demand, Publisher Success, and Data teams.

• Provide creative guidelines for advertisers and incorporate feedback from publishers and advertisers into the roadmap.

⛳️ Requirements

• Approximately 5 years of experience in product management, with a substantial focus on AdTech.

• Hands-on experience in managing ad design or ad experiences, which includes ad units, creative formats, or ad rendering within an app or game.

• Proficient understanding of oRTB ad formats, such as VAST, HTML, MRAID, and OpenRTB Native.

• Capability to design A/B tests and analyze their outcomes.

• Skills in writing SQL or utilizing a BI tool to derive insights.

• Ability to produce clear specifications that engineers can implement effectively.

• Strong visual judgment and the capability to articulate design decisions based on player behavior.

• Excellent communication skills with engineers, designers, and commercial teams.

• Located in Los Angeles or elsewhere in the US, with the ability to work across various US time zones.

🏝️ Benefits

• 100% company-paid medical, dental, and vision insurance.

• Unlimited Flexible Time Off policy.

• Customized career development roadmap for each employee.

• Opportunities for professional growth through training and educational programs.

• Support for the physical, mental, and emotional well-being of employees and their families.