Product Led Growth Manager

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Oversee the entire self-serve funnel, which includes signup, trial, activation, conversion to paid, and expansion phases.

• Take ownership of the website and product UI roadmap and its associated priorities.

• Collaborate with development leads, engineers, and designers to implement enhancements that capture demand and enhance funnel activity.

• Design and execute conversion experiments in partnership with design and product marketing teams.

• Optimize product-led growth journeys that originate in open source, developer ecosystems, and emerging agent ecosystems.

• Enhance developer workflows through improved documentation, SDKs, code examples, and initial hands-on experiences.

• Build customer data leveraging usage statistics and firmographics.

• Guide customers through personalized onboarding experiences and relevant content.

• Collaborate with RevOps to pinpoint the appropriate moments for sales professionals to engage.

• Formulate hypotheses, execute A/B tests and funnel experiments, report on outcomes, and scale successful initiatives.

⛳️ Requirements

• Proven track record of driving growth and managing funnels within a B2B SaaS or developer-centric business that utilizes a self-serve or product-led growth model.

• A deep-seated curiosity regarding how engineers work and adopt tools.

• Experience in marketing or developing products for technical audiences.

• Familiarity with developer tools, APIs, data products, or technical audiences.

• Proficiency in using AI coding tools to create prototypes, mockups, and functional demos.

• History of transforming websites into effective engines for capturing demand and stimulating funnel activity.

• Demonstrated success in customer growth and nurturing, covering activation, free-to-paid transitions, expansion, and churn reduction.

• Comfort in defining metrics, instrumenting funnels, segmenting customers, and integrating product signals with messaging and human outreach.

• Experience in roles as a product owner or growth PM while collaborating with engineering and design teams.

• Strong cross-functional collaboration abilities spanning marketing, product, customer success, RevOps, and sales teams.

• 5–8+ years of experience in growth, growth product management, or lifecycle/funnel roles.

• Nice to have: contributions to production code or open-source projects.

• Nice to have: familiarity with experimentation platforms, product analytics, marketing automation, and CRM tools.

• Nice to have: experience in building product-led sales strategies or platform-to-enterprise upgrade paths.

🏝️ Benefits

• Enjoy the freedom and flexibility to work from locations where you perform best.

• Have opportunities to attend conferences and connect with team members from around the world.

• Work with state-of-the-art open source technologies and tools.

• Be part of a self-motivated, progressive, and multicultural team environment.