Product Growth Manager – Acquisition Funnels

This is a fully remote position, open to applicants in Bulgaria, +4 more countries.

📋 Description

• Take ownership of and enhance the performance of the acquisition funnel along with experimentation roadmaps.

• Identify and prioritize significant growth opportunities that have a high impact.

• Convert complex and unclear growth challenges into actionable strategies, hypotheses, and experimentation plans.

• Design and oversee experiments focused on pricing, personalization, monetization, and new funnel architectures.

• Analyze root causes, quantify opportunities, and assess business impacts, including downstream monetization and lifetime value (LTV).

• Create innovative funnel concepts by leveraging audience psychology, user research, emerging trends, and creative experimentation.

• Direct cross-functional initiatives involving design, engineering, analytics, acquisition, content, and product teams.

• Utilize experimentation methodology and statistical judgment to assess results and inform decision-making.

• Translate findings from experiments into strategic insights and identify future growth opportunities.

• Develop acquisition experiences that link advertising creatives, funnel messaging, monetization, and product value propositions.

• Leverage AI and automation to establish reusable workflows for research, ideation, and experimentation.

⛳️ Requirements

• Minimum of 5 years of experience in Growth, Product, Product Marketing, or roles focused on CRO/Experimentation.

• Proven track record of generating measurable business results.

• Advanced knowledge of experimentation techniques.

• Strong understanding of A/B testing methodology, statistical principles, and intricate experiment designs.

• Excellent analytical skills and commercial insight.

• Ability to link conversion performance to monetization, LTV, and wider business outcomes.

• Profound knowledge of UX, audience psychology, user research, and conversion optimization.

• Capability to independently navigate ambiguous challenges, formulate strategies, and manage complex initiatives from conception to execution.

• Strong leadership skills across functions and effective stakeholder management.

• Ability to influence decisions and lead projects without direct authority.

• Creative and innovative thinker.

• Proficient in English at a B2+ level.

🏝️ Benefits

• Opportunity to work with a global wellness technology organization.

• Flexibility to work remotely.

• Collaborate with a diverse, cross-functional team worldwide.

• Chance to spearhead high-impact growth initiatives.

• Access to cutting-edge experimentation technologies, AI, and automation.

• Recruitment process includes a call with a recruiter, meetings with team members, skills assessment, and leadership interviews.