
Principal Technical Marketing Engineer
Posted Oct 23

Posted Oct 23
This is a fully remote position, open to applicants in Ireland, +6 more countries.
• Develop and sustain engaging, narrative-centric demonstrations that showcase Grafana’s value for SRE and platform engineering leaders.
• Create high-quality technical demo videos and presentations in collaboration with video and content teams.
• Facilitate webinars, workshops, and technical sessions for prospective evaluators.
• Educate customers on the functionality of Grafana and the unique advantages of its approach.
• Utilize AI tools to produce variations, summaries, and reusable technical content assets.
• Act as the technical liaison between Product Marketing and the Solutions Engineering organization.
• Generate technical enablement materials, value-oriented talk tracks, competitive narratives, and best practices for demos.
• Assist sales engineers and sales personnel in clearly and persuasively conveying Grafana’s narrative.
• Collaborate with Product Marketing Managers to pinpoint buyer personas, address problems, develop technical messaging, and strategize content.
• Broaden technical narratives through analyst briefings, industry forums, podcasts, conferences, and online technical communities.
• Contribute a technical viewpoint to the planning, content creation, campaigns, and enablement within Product Marketing.
• Team up with software engineers to optimize demo preparation, content workflows, and updates to assets using workflows, agents, scripts, and AI-driven tools.
• Enhance the repeatability, discoverability, and scalability of technical content across teams.
• A minimum of 5 years in a technical role such as solutions engineering, SRE, DevOps, backend engineering, technical PMM, or a similar position.
• Willingness and ability to travel for training and customer events approximately 10–12 weeks each year.
• Strong comprehension of observability concepts and the requirements of SRE/platform teams.
• Capability to translate complex technical concepts into clear, value-centric narratives.
• Experience in presenting technical content through demonstrations, workshops, or webinars.
• Exceptional written and verbal communication skills with a clear, structured, and persuasive style.
• Proven ability to collaborate effectively across functions with PMM, Product, SEs, DevRel, and Field Engineering.
• Strong ownership mentality and the ability to drive projects from inception to completion.
• Comfort with basic scripting or workflow automation.
• Practical experience with Grafana, Prometheus, Loki, Mimir, Tempo, or related observability tools is advantageous, as is a background in Observability/Platform Engineering.
• Previous experience in Sales Engineering, DevRel, or technical product marketing is a plus.
• Familiarity with demo environment automation or infrastructure-as-code tools is beneficial.
• Outstanding skills in live presentations or workshop facilitation are an advantage.
• Restricted Stock Units (RSUs)
• Complete remote work options and a global remote culture.
• Opportunities for career advancement.
• In-person onboarding experience.
• 30 days of annual leave, including 3 Grafana Shutdown Days.
• Open communication and regular updates for the entire company.
• Autonomy and support in a culture driven by innovation.
• Empowered, high-trust team environments.
• Approachable leadership.
• Collaboration with a global team.
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