Principal Technical Marketing Engineer

Posted Oct 23

This is a fully remote position, open to applicants in Ireland, +6 more countries.

📋 Description

• Develop and sustain engaging, narrative-centric demonstrations that showcase Grafana’s value for SRE and platform engineering leaders.

• Create high-quality technical demo videos and presentations in collaboration with video and content teams.

• Facilitate webinars, workshops, and technical sessions for prospective evaluators.

• Educate customers on the functionality of Grafana and the unique advantages of its approach.

• Utilize AI tools to produce variations, summaries, and reusable technical content assets.

• Act as the technical liaison between Product Marketing and the Solutions Engineering organization.

• Generate technical enablement materials, value-oriented talk tracks, competitive narratives, and best practices for demos.

• Assist sales engineers and sales personnel in clearly and persuasively conveying Grafana’s narrative.

• Collaborate with Product Marketing Managers to pinpoint buyer personas, address problems, develop technical messaging, and strategize content.

• Broaden technical narratives through analyst briefings, industry forums, podcasts, conferences, and online technical communities.

• Contribute a technical viewpoint to the planning, content creation, campaigns, and enablement within Product Marketing.

• Team up with software engineers to optimize demo preparation, content workflows, and updates to assets using workflows, agents, scripts, and AI-driven tools.

• Enhance the repeatability, discoverability, and scalability of technical content across teams.


⛳️ Requirements

• A minimum of 5 years in a technical role such as solutions engineering, SRE, DevOps, backend engineering, technical PMM, or a similar position.

• Willingness and ability to travel for training and customer events approximately 10–12 weeks each year.

• Strong comprehension of observability concepts and the requirements of SRE/platform teams.

• Capability to translate complex technical concepts into clear, value-centric narratives.

• Experience in presenting technical content through demonstrations, workshops, or webinars.

• Exceptional written and verbal communication skills with a clear, structured, and persuasive style.

• Proven ability to collaborate effectively across functions with PMM, Product, SEs, DevRel, and Field Engineering.

• Strong ownership mentality and the ability to drive projects from inception to completion.

• Comfort with basic scripting or workflow automation.

• Practical experience with Grafana, Prometheus, Loki, Mimir, Tempo, or related observability tools is advantageous, as is a background in Observability/Platform Engineering.

• Previous experience in Sales Engineering, DevRel, or technical product marketing is a plus.

• Familiarity with demo environment automation or infrastructure-as-code tools is beneficial.

• Outstanding skills in live presentations or workshop facilitation are an advantage.


🏝️ Benefits

• Restricted Stock Units (RSUs)

• Complete remote work options and a global remote culture.

• Opportunities for career advancement.

• In-person onboarding experience.

• 30 days of annual leave, including 3 Grafana Shutdown Days.

• Open communication and regular updates for the entire company.

• Autonomy and support in a culture driven by innovation.

• Empowered, high-trust team environments.

• Approachable leadership.

• Collaboration with a global team.

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