Principal Solution Marketing Manager, AI

This is a fully remote position, open to applicants in United States.

📋 Description

• Articulate UserTesting’s AI market narrative and positioning across its AI offerings.

• Take ownership of audience-specific positioning, messaging, value propositions, and solution narratives.

• Cultivate in-depth knowledge of AI buyers, markets, technical workflows, purchasing committees, priorities, challenges, and human-judgment applications.

• Create scalable market propositions encompassing human data, AI and agent evaluation, as well as ongoing research for AI systems.

• Align specialist recruitment, preferences, demonstration data, human reference sets, expert judgment, workflow evaluation, and managed research with customer requirements.

• Spearhead go-to-market strategies for AI solutions in collaboration with Product, Demand Generation, Content Marketing, Sales, and other departments.

• Develop campaigns and thought leadership initiatives, support strategic partnerships, and uncover emerging opportunities.

• Generate sales enablement materials including messaging frameworks, solution briefs, playbooks, presentations, discovery frameworks, persona guides, battlecards, objection handling, use-case narratives, and proof points.

• Create feedback loops among customers, Sales, Product, and Marketing to shape solutions, use cases, and company strategy.

• Assist in thought leadership, analyst relations, industry events, partner strategies, and executive customer discussions.

⛳️ Requirements

• Over 7 years of pertinent experience in Product Marketing, Solution Marketing, Technical Marketing, Product Management, GTM Strategy, or a related field.

• Proven success in marketing highly technical enterprise solutions.

• Extensive AI or technical-market knowledge, with experience in AI, machine learning, developer infrastructure, data platforms, or similar technologies.

• Strong comprehension of how organizations create, adapt, evaluate, and implement AI systems.

• Robust understanding of post-training, preference and demonstration data, reinforcement learning and human feedback, AI evaluations, automated graders/LLM-as-judge, human reference sets, agentic workflows, open-weight models, fine-tuning and domain adaptation, red teaming, and safety evaluation.

• Experience marketing to advanced AI and technical buyers, including AI/ML researchers and engineers, Post-Training, Evaluation, Safety and Preparedness, Human Data and Data Operations, AI Product, Platform and Infrastructure, Enterprise AI, CIO, or AI Transformation leaders.

• Demonstrated skills in positioning, messaging, and go-to-market strategies.

• Capability to convert intricate technical features into distinct customer and business value.

• Strong customer, market, and sales enablement expertise.

• Experience in conducting market and buyer research and developing commercial tools for complex technical buying committees.

• Outstanding communication, collaboration, and influence abilities.

• Capacity to function as a senior individual contributor, engage with executive audiences, lead cross-functional projects without formal authority, and translate market insights into actionable strategies.

🏝️ Benefits

• Inclusive and accessible candidate experiences.

• Accommodations available during the interview process.

• Equal opportunity employment.