Principal Product Marketing Manager – AI Innovation

This is a fully remote position, open to applicants in Colorado, +3 more states.

📋 Description

• Lead the overarching AI and Orchestration Innovation narrative for Iterable.

• Integrate various AI capabilities into a cohesive perspective on AI-driven customer engagement.

• Spearhead Tier 1 flagship launches that establish category leadership and attract attention from analysts and the press.

• Convert technical AI concepts, models, agentic workflows, and data/orchestration architecture into tangible customer value.

• Develop narrative-driven messaging and positioning that connects AI and orchestration innovation with customer value.

• Compose messaging for Tier 1 launches of flagship AI products.

• Review and guide launch content and campaigns to ensure alignment with launch narratives.

• Conduct research on AI market trends, competitive positioning, and customer needs.

• Collaborate with product management to reflect market changes and inform roadmap decisions.

• Promote the adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement.

• Work alongside customer marketing and customer success teams on reference stories and case studies.

• Achieve market awareness, influence pipeline and revenue, enhance AI capability adoption, and secure executive and analyst recognition.

⛳️ Requirements

• 8–10+ years of experience in product marketing within a B2B SaaS company, with responsibility for Tier 1 bundled product releases.

• Previous experience in martech is advantageous.

• Background in marketing AI-native or agentic products, or platforms transitioning from feature-based to AI-managed experiences.

• Exceptional storytelling abilities with a proven track record of defining the strategic "why" behind a launch and converting it into compelling messaging.

• Profound understanding of AI, encompassing models, agentic systems, and data architecture, with the capacity to translate it into clear and distinctive customer narratives.

• Experience in AI-forward product marketing utilizing AI tools for research, messaging, and content development.

• Strong executive presence and the capability to function as a strategic peer to senior Product and GTM leaders.

• Sound independent judgment with minimal need for oversight.

🏝️ Benefits

• Paid parental leave.

• Competitive salaries.

• Meaningful equity.

• 401(k) plan.

• Medical, dental, vision, and life insurance.

• Community Impact Days.

• Fertility & Adoption Assistance.

• Paid Sabbatical.

• Flexible PTO.

• Monthly Employee Wellness allowance.

• Monthly Professional Development allowance.

• Pre-tax commuter benefits.

• Complete laptop workstation.