Principal Product Manager, User Lifecycle, Monetization

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify user cohorts, personas, lifecycle stages, milestones, and success metrics encompassing acquisition, activation, conversion, retention, and expansion.

• Enhance customer lifetime value (LTV), subscription renewals, conversion from free to paid, content purchases, and user activation.

• Oversee the experiment backlog, design and evaluate A/B tests, and swiftly prototype and implement improvements with a dedicated development team.

• Establish quarterly lifecycle priorities, align product, marketing, content, and data teams, and communicate progress against company-wide metrics.

• Collaborate with analytics and product operations to create cohort analyses, LTV models, funnels, dashboards, and dependable lifecycle tracking.

• Advance onboarding, habit formation, personalization, in-app purchases, churn prevention, winback, and the activation of institutional users.

• Guide pricing, packaging, subscriptions, and cross-platform lifecycle initiatives through customer research and experimentation.

• Report directly to the Chief Product Officer.

⛳️ Requirements

• Over 8 years of experience in product management, growth, or lifecycle roles within SaaS or subscription businesses.

• At least 3 years of experience leading lifecycle, growth, or retention initiatives.

• Demonstrated success in developing a comprehensive lifecycle framework that enhances retention, monetization, and customer expansion.

• Experience with freemium and subscription models alongside transactional purchases, digital content, or mobile in-app purchases.

• Strong analytical abilities, including proficiency in SQL, cohort analysis, LTV modeling, and product analytics tools such as Amplitude, as well as A/B testing.

• Experience managing cross-functional teams comprising engineers, designers, and analysts.

• Capability to influence senior stakeholders without direct authority.

• Ability to balance the needs of B2C and B2B2C users and convey complex strategies clearly across the organization.

• Regular use of AI tools for product development, rapid prototyping, and experimentation.

• Preferred: experience with jobs-to-be-done research, user personas, and personalization techniques.

• Preferred: familiarity with Logos Bible Software, Proclaim, Christian technology, or digital publishing.

• Preferred: understanding of Bible study, Christian theology, and the requirements of churches, educational institutions, and Christian organizations.

🏝️ Benefits

• Competitive medical, dental, and vision insurance.

• Company-funded basic life, long-term, and short-term disability insurance.

• Flexible paid time off policy.

• 10 company-paid holidays annually.

• 4 weeks of paid sabbatical after 10 years of employment, accompanied by an additional stipend.

• Paid maternity and paternity leave policy.

• Options for Health Savings Account and Flexible Spending Account.

• 401(k) plan with employer matching up to 4%.

• Awards and recognition program.