Principal Product Manager – Content

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the product strategy and roadmap for the entire G2 Content portfolio.

• Articulate how the existing Content portfolio and future capabilities integrate into a seamless customer experience.

• Convert customer and market demands into product initiatives, organized roadmaps, and data-driven portfolio choices.

• Collaborate with go-to-market, Finance, RevOps, and Legal teams on rights, packaging, commercial readiness, and responsible experimentation.

• Develop an AI-driven product system that transforms G2 evidence and customer goals into reusable content across various formats and channels.

• Leverage AI for research, briefing, creation, enrichment, personalization, approvals, distribution, and measurement.

• Establish structured content, metadata, provenance, rights, and workflow capabilities.

• Design human controls for strategy, taste, claim substantiation, brand safety, and material approvals.

• Integrate content creation, distribution, activation, and measurement processes.

• Utilize customer and performance signals to enhance product, content, and channel strategies.

• Conduct discovery and testing to validate customer value prior to scaling capabilities.

• Set clear measurement standards for customers and internal teams.

• Safeguard editorial independence to ensure that customers cannot purchase conclusions, rankings, or favorable independent coverage.

• Establish decision rights across Product, Editorial, Research, Creative, Delivery, and commercial teams.

• Align Product, Engineering, Data, Research, Editorial, Creative, Marketing, Revenue, and customer delivery teams.

• Define and monitor product, customer, business, and trust metrics.

• Communicate product trade-offs, investment requirements, evidence, and progress to senior stakeholders.

⛳️ Requirements

• Must be based in the United States.

• Over 10 years of product management experience, including Principal or lead-level responsibility for customer-facing products.

• Proven product expertise in content systems and advertising, adtech, audience activation, or performance marketing products.

• Strong product judgment in AI-enabled workflows, data products, audience experiences, and human-in-the-loop controls.

• Experience in consolidating or modernizing a diverse portfolio into a sequenced roadmap, migration strategy, and delivered outcomes.

• Demonstrated ability to collaborate across Editorial, Creative, Engineering, Data, Research, Sales, Marketing, and customer delivery teams.

• Commercial fluency in software, services, media, or hybrid models, including entitlements, rights, packaging, and pricing.

• Exceptional communication skills, customer judgment, and cross-functional influence in uncertain environments.

• Authorized to work in the United States without any restrictions.

• Additional experience that can enhance an application includes: B2B media, content marketing platforms, ad tech, creator tools, owned media products, proprietary data/research/audience/customer voice products, content operations, measurement, rights and provenance, or AI-assisted production workflows.

🏝️ Benefits

• Flexible work arrangements.

• Generous parental leave policy.

• Unlimited paid time off (PTO).

• Commitment to an equitable and inclusive workplace.

• Support for professional growth through a company-wide career framework.

• Human oversight and judgment in AI-assisted hiring decisions.

• Option to opt-out of AI-assisted application review without any disadvantages.