PR & Media Specialist

This is a fully remote position, open to applicants in Sweden.

📋 Description

• Generate public interest in scandiweb, internal initiatives, company progress, and selected client projects.

• Collaborate closely with company founders and business leaders to uncover stories that warrant public focus.

• Identify PR opportunities within projects, client engagements, internal discussions, product innovations, research, technical milestones, market shifts, and various other domains.

• Transform complex or mundane topics into engaging stories with compelling headlines, conflict, implications, and reasons for audience interest.

• Design inventive PR campaigns and stunts.

• Organize noteworthy events, benchmarks, public challenges, experiments, discussions, collaborations, or campaigns.

• Develop multiple media perspectives around key events for diverse audiences.

• Research relevant journalists, editors, newsletter authors, podcasters, content creators, analysts, and industry communities.

• Craft personalized pitches and conduct outreach via email, social media, calls, introductions, events, and other platforms.

• Cultivate long-lasting relationships with media professionals by delivering valuable, timely, and credible narratives.

• Coordinate interviews, expert commentary, supporting data, visuals, demonstrations, customer testimonials, and spokesperson preparation.

• Collaborate with content, design, video, data, and development teams to produce story materials.

• Monitor public discussions, competitor activities, industry developments, and cultural trends.

• Quickly respond to unexpected media opportunities and organize internal contributors.

• Utilize AI and research tools to track media, identify trends and contacts, develop story angles, and enhance outreach.

• Evaluate campaign outcomes, document insights, and refine future initiatives based on media feedback and business impact.

• Success is measured by the quality of earned media, campaign discussions, media relationships, relevant audience engagement, and supported business opportunities rather than the volume of press releases.

⛳️ Requirements

• Capability to complete a practical assessment showcasing your thought process, storytelling skills, and ability to transform a standard business topic into a compelling discussion point.

• Previous experience in PR, journalism, communications, creative agencies, content creation, startups, or growth marketing is highly regarded.

• Proven track record of drawing attention, securing coverage, building an audience, or generating public interest around an idea.

• Strong news judgment.

• Ability to discover captivating angles in technical, commercial, or routine information.

• Exceptional skills in headline creation, pitching, and concise writing.

• Proficient in written and spoken English.

• Capacity to comprehend technical and business subjects and articulate them in layman's terms.

• Proactive mindset with a readiness to reach out to individuals directly.

• Tenacity in dealing with ignored or declined pitches.

• Comfort in working with incomplete information and adapting to changing projects.

• Ability to juggle multiple stories, stakeholders, and deadlines concurrently.

• Confidence in communicating with founders, executives, technical specialists, clients, journalists, and creators.

• Ability to work autonomously, make decisions, and take ownership of campaign results.

• Curiosity about media, business, technology, eCommerce, culture, and the reasons behind information sharing.

• Practical knowledge of social media, online communities, podcasts, newsletters, creator channels, and other media beyond conventional publications.

• Existing connections with journalists, editors, creators, or industry media are considered a plus.

• Experience in eCommerce or technology is advantageous but not essential.

🏝️ Benefits

• Opportunity to acquire stock options within the company.

• Support for hardware upgrades.

• Comprehensive health insurance coverage and sports bonuses.

• A diverse, multinational team of experts to learn from.

• Legendary online and onsite events to celebrate our successes together.