PR Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Transform marketplace data into compelling narratives regarding pricing, demand trends, breed rankings, puppy names, and buyer preferences.

• Develop shared research tools utilizing real-time data and standardized core survey questions across various markets.

• Establish and manage the editorial calendar for each market and seasonal news initiatives.

• Oversee trust and safety transparency reporting, which includes tracking blocked listings, intercepted scams, protected buyer funds, and patterns of illegal imports.

• Extract insights from breeder reviews, Trustpilot feedback, and support interactions for regional media stories.

• Act as the press office for Pet Media Group, cultivating relationships with journalists.

• Prepare and support country leads and founders as spokespersons with talking points, Q&A documents, data appendices, and interview training.

• Manage coverage for eight brands across seven markets, utilizing AI tools and external assistance as necessary.

⛳️ Requirements

• A minimum of 5 years of experience in public relations, communications, or journalism.

• In-house experience is preferred.

• Proven track record of securing coverage in national or major regional media outlets.

• Experience in data journalism is highly advantageous.

• Demonstrated ability to craft stories from data rather than merely distributing press releases.

• Proficiency in using spreadsheets and dashboards for data analysis and validation.

• Regular, hands-on experience with AI tools such as Claude or ChatGPT for research, writing, localization, and workflow automation.

• Exceptional written English at a native level, requiring no edits before reaching journalists.

• Capability to operate independently, managing agencies and freelancers while ensuring accountability.

• Preferably possesses experience in a reputation-sensitive marketplace or category subject to regulatory or activist scrutiny.

• Familiarity with running consumer surveys using panels or survey tools is preferred.

• Understanding of digital PR essentials, including earned links, newsjacking, and syndication is desirable.

• A proactive builder mentality.

• Ability to work across seven different markets.

🏝️ Benefits

• Flexible working hours.

• Remote-first work environment across Europe.

• Access to a hub office in Stockholm.

• Opportunity to make a direct impact on strategy and benefit over 10 million individuals each month.

• Potential for personal growth within a dynamic, high-achieving team.

• Diverse work environment.

• Competitive salary package.

• Strong support from prominent investors.