PR Manager

This is a fully remote position, open to applicants in Sweden.

📋 Description

• Transform marketplace data into engaging narratives regarding pricing, demand, breeds, puppy names, and buyer preferences.

• Develop standardized research tools utilizing real-time data and consistent core survey questions across various markets.

• Manage and execute the group editorial calendar for seven markets, centered around seasonal news themes.

• Take charge of trust and safety transparency reporting, which includes monitoring blocked listings, intercepted scams, protected buyer funds, and illegal import trends.

• Extract regional human-interest stories from breeder reviews, Trustpilot feedback, and support dialogues.

• Act as PMG’s press liaison and maintain relationships with journalists.

• Prepare and equip country leads and founders as spokespersons with essential talking points, Q&A, data appendices, and interview preparation.

• Expand a successful UK PR strategy across seven markets by leveraging AI tools and external support when necessary.

⛳️ Requirements

• Over 5 years of experience in PR, communications, or journalism.

• Ideally, possess in-house experience.

• Proven track record of securing coverage in national or major regional media.

• Strong data journalism experience is a significant advantage.

• Demonstrated ability to generate stories from data rather than merely disseminating press releases.

• Proficient with spreadsheets and dashboards for data analysis and numeric validation.

• Regularly utilize AI tools such as Claude or ChatGPT for research, drafting, localization, and workflow automation.

• Native-level English proficiency, written to a standard suitable for journalists.

• Capable of functioning independently, briefing agencies and freelancers while ensuring accountability.

• Preferably experienced in a reputation-sensitive marketplace or sector subject to regulatory or activist scrutiny.

• Familiarity with conducting consumer surveys using panels or survey tools is advantageous.

• Knowledge of digital PR principles, including earned links, newsjacking, and syndication, is preferred.

• Possess a hands-on builder mentality.

• Values clarity, transparency, and collaboration in work.

🏝️ Benefits

• Flexible working hours.

• Remote-first environment across Europe.

• Access to the Stockholm headquarters when desired.

• Opportunity to make a direct impact on strategy and assist over 10 million people each month.

• Chance to create a new PR function across seven markets.

• Access to a proprietary dataset encompassing millions of pet and horse transactions.

• Direct interaction with founders and country leads.

• Opportunity for growth within an ambitious, high-performing team.

• Competitive compensation package.

• Diverse team of over 100 colleagues from around the globe.