PR & Media Specialist

This is a fully remote position, open to applicants in Lithuania.

📋 Description

• Generate public interest surrounding scandiweb, internal initiatives, company advancements, and select client projects.

• Collaborate with company founders and business leaders to pinpoint narratives that warrant public attention.

• Identify PR opportunities within projects, client engagements, internal dialogues, product innovations, research, technical accomplishments, and market dynamics.

• Transform intricate or commonplace subjects into engaging stories featuring compelling headlines, tension, implications, and compelling reasons for interest.

• Design innovative PR campaigns and attention-grabbing stunts.

• Organize newsworthy events, benchmarks, public challenges, experiments, debates, collaborations, or campaigns.

• Develop various media perspectives around central events for distinct audiences.

• Investigate relevant journalists, editors, newsletter authors, podcasters, creators, analysts, and industry communities.

• Prepare tailored pitches and execute outreach via email, social media, calls, introductions, events, and other avenues.

• Cultivate long-standing relationships with media professionals.

• Coordinate interviews, expert commentary, supporting data, visuals, demonstrations, customer testimonials, and spokesperson preparation.

• Collaborate with content, design, video, data, and development teams to produce story materials.

• Monitor public discussions, competitor actions, industry news, and cultural trends.

• Quickly respond to unforeseen media opportunities and manage internal contributors.

• Utilize AI and research tools to track media, identify patterns and contacts, develop angles, and enhance outreach.

• Assess campaign outcomes, document insights, and refine future campaigns based on media reactions and business impact.

• Measure success through earned media coverage, campaign discussions, relationships, relevant audience engagement, and supported business opportunities rather than the volume of press releases.

⛳️ Requirements

• Previous experience in PR, journalism, communications, creative agencies, content creation, startups, or growth marketing is highly valued.

• Proven capability to attract attention, gain coverage, build an audience, or generate public interest around a concept.

• Strong news judgment.

• Ability to uncover compelling angles in technical, commercial, or everyday information.

• Exceptional skills in headline creation, pitching, and short-form writing.

• Proficient in both written and spoken English.

• Capability to comprehend technical and business subjects and articulate them clearly.

• Proactive mindset and willingness to reach out to individuals directly.

• Tenacity in the face of ignored or rejected pitches.

• Comfort with working with incomplete information and evolving projects.

• Ability to juggle multiple stories, stakeholders, and deadlines.

• Confidence in communicating with founders, executives, technical experts, clients, journalists, and creators.

• Capacity to work autonomously, make decisions, and take accountability for campaign results.

• Curiosity regarding media, business, technology, eCommerce, culture, and information-sharing behaviors.

• Practical knowledge of social media, online communities, podcasts, newsletters, creator channels, and other media.

• Existing connections with journalists, editors, creators, or industry media are beneficial.

• Experience in eCommerce or technology is a plus but not essential.

🏝️ Benefits

• Opportunity to earn stock options within the company.

• Support for hardware upgrades.

• Comprehensive health insurance coverage.

• Sports bonuses.

• A diverse, multinational team of experts to learn from.

• Memorable online and onsite events to celebrate our collective success.