PR & Media Specialist

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Generate public interest around scandiweb, internal initiatives, company advancements, and selected client projects.

• Collaborate with company founders and business leaders to pinpoint stories worthy of public exposure.

• Identify PR opportunities within various projects, client engagements, internal dialogues, product innovations, research, technical milestones, and shifts in the market.

• Transform intricate or mundane subjects into captivating narratives with compelling headlines, tension, implications, and reasons for audience engagement.

• Design innovative PR campaigns and attention-grabbing stunts.

• Organize newsworthy events, benchmarks, challenges, experiments, debates, collaborations, or promotional campaigns.

• Develop multiple media perspectives around key events to target diverse audiences.

• Investigate relevant journalists, editors, newsletter writers, podcasters, creators, analysts, and industry communities.

• Craft personalized pitches and execute outreach via email, social media, phone calls, introductions, events, and various other channels.

• Cultivate long-lasting relationships with media professionals.

• Coordinate interviews, expert commentary, supporting data, visuals, demonstrations, customer testimonials, and spokesperson preparation.

• Collaborate with content, design, video, data, and development teams on storytelling materials.

• Track public discourse, competitor actions, industry news, and cultural trends.

• Respond promptly to unforeseen media opportunities and organize internal contributors.

• Utilize AI and research tools to monitor media, recognize patterns and contacts, develop story angles, and enhance outreach effectiveness.

• Evaluate campaign performance, document results, and refine future campaigns based on media feedback and business impact.

• Success is measured by the quality and relevance of earned media, campaign discussions, relationship-building, audience engagement, and supported business opportunities, rather than the volume of press releases.

⛳️ Requirements

• Capable of completing a practical test that showcases your thought process, storytelling abilities, and capacity to turn standard business subjects into engaging discussions.

• Prior experience in PR, journalism, communications, creative agencies, content creation, startups, or growth marketing is preferred.

• Proven track record of attracting attention, securing coverage, building an audience, or generating public interest around an idea.

• Strong news judgment and insight.

• Ability to uncover compelling angles in technical, commercial, or commonplace information.

• Exceptional skills in headline creation, pitching, and concise writing.

• Proficient in written and spoken English.

• Capacity to comprehend technical and business subjects and explain them in a straightforward manner.

• Proactive mindset and readiness to reach out to individuals directly.

• Persistence in following up on ignored or declined pitches.

• Comfort in working with incomplete information and adapting to evolving projects.

• Competence in managing multiple stories, stakeholders, and deadlines.

• Confidence in communicating with founders, executives, technical specialists, clients, journalists, and creators.

• Ability to work autonomously, make decisions, and take ownership of campaign results.

• Curiosity about media, business, technology, eCommerce, culture, and information-sharing behaviors.

• Practical knowledge of social media, online communities, podcasts, newsletters, creator channels, and other media platforms.

• Existing connections with journalists, editors, creators, or industry media are beneficial.

• Experience in eCommerce or technology is an advantage but not essential.

🏝️ Benefits

• Opportunity to acquire stock options within the organization.

• Support for hardware upgrades.

• Comprehensive health insurance coverage along with sports bonuses.

• A diverse, multinational team of experts to learn from and collaborate with.

• Memorable online and onsite events to celebrate our collective achievements.