PR & Media Specialist

This is a fully remote position, open to applicants in Finland.

📋 Description

• Generate public interest in scandiweb, its internal initiatives, company advancements, and selected client projects.

• Collaborate closely with company founders and business leaders to pinpoint stories worthy of public attention.

• Identify PR opportunities across various projects, client engagements, internal discussions, product innovations, research, technical accomplishments, and market developments.

• Transform complex or mundane topics into compelling narratives featuring strong headlines, tension, consequences, and reasons for engagement.

• Design innovative PR campaigns and stunts.

• Create newsworthy moments through events, benchmarks, challenges, experiments, debates, collaborations, or campaigns.

• Develop multiple media angles for core events tailored for different audiences.

• Research relevant journalists, editors, newsletter authors, podcasters, creators, analysts, and industry communities.

• Prepare customized pitches and carry out outreach via email, social media, calls, introductions, events, and other channels.

• Foster long-term relationships with media professionals.

• Coordinate interviews, expert commentary, supporting data, visuals, demonstrations, customer testimonials, and spokesperson preparation.

• Work alongside content, design, video, data, and development teams to produce materials.

• Monitor public discussions, competitor actions, industry news, and cultural trends.

• Respond swiftly to unexpected media opportunities and coordinate internal contributors.

• Utilize AI and research tools to track media, identify contacts and patterns, develop angles, and enhance outreach efforts.

• Assess campaign outcomes, document successful methodologies, and refine future campaigns based on media responses and business impact.

• Success is gauged by the quality and relevance of earned media, campaign discussions, relationships, audience engagement, and supported business opportunities, rather than the volume of press releases.

⛳️ Requirements

• Ability to complete a practical assessment showcasing your thought process, storytelling skills, and capability to transform ordinary business topics into engaging conversations.

• Previous experience in PR, journalism, communications, creative agencies, content creation, startups, or growth marketing is preferred.

• Proven ability to attract attention, secure coverage, build an audience, or generate public interest around an idea.

• Strong news judgment.

• Ability to discover compelling angles in technical, commercial, or commonplace information.

• Excellent skills in writing headlines, pitches, and short-form content.

• Proficient in written and spoken English.

• Capability to grasp technical and business concepts and articulate them clearly.

• Proactive mindset towards direct outreach.

• Persistence in following up on ignored or rejected pitches.

• Ability to navigate incomplete information and dynamic projects.

• Skilled in managing multiple stories, stakeholders, and deadlines.

• Confidence in communicating with founders, executives, technical experts, clients, journalists, and creators.

• Capacity to work independently, make informed decisions, and take responsibility for campaign results.

• Curiosity about media, business, technology, eCommerce, culture, and information dissemination.

• Practical knowledge of social media, online communities, podcasts, newsletters, creator channels, and other media formats.

• Pre-existing relationships with journalists, editors, creators, or industry media are beneficial.

• Experience in eCommerce or technology is a plus but not essential.

🏝️ Benefits

• Opportunity to acquire stock options within the company.

• Support for hardware upgrades.

• Comprehensive health insurance coverage and sports bonuses.

• A diverse, multinational team of experts to learn from.

• Legendary online and onsite events to celebrate our collective success.