PR & Media Specialist

This is a fully remote position, open to applicants in Europe.

📋 Description

• Generate public interest in scandiweb, internal projects, company news, and select client initiatives.

• Collaborate closely with company founders and business leaders to pinpoint stories that warrant public visibility.

• Actively seek out opportunities, devise angles, craft campaigns, gather evidence, and target the appropriate audiences.

• Identify PR opportunities within projects, client engagements, internal conversations, product innovation, research, technical successes, and market shifts.

• Transform intricate or mundane subjects into compelling stories featuring strong headlines, conflicts, implications, and reasons to engage.

• Design imaginative PR campaigns and stunts.

• Create significant moments through events, milestones, public challenges, experiments, discussions, collaborations, or campaigns.

• Develop various media angles tailored for different audiences.

• Investigate relevant journalists, editors, newsletter authors, podcasters, creators, analysts, and industry communities.

• Prepare customized pitches and conduct outreach via email, social media, calls, introductions, events, and other channels.

• Foster long-lasting relationships with media professionals.

• Organize interviews, expert comments, supporting data, visuals, demonstrations, customer testimonials, and spokesperson preparations.

• Work alongside content, design, video, data, and development teams to produce story materials.

• Keep track of public discussions, competitor actions, industry news, and cultural trends.

• React swiftly to unforeseen media opportunities and coordinate internal contributors.

• Utilize AI and research tools to monitor media, spot patterns and contacts, formulate angles, and enhance outreach.

• Evaluate campaign outcomes, document insights, and refine future campaigns based on media reactions and business impact.

• Success is determined by earned media coverage, campaign discussions, relationships, audience engagement, and supported business opportunities rather than the volume of press releases.

⛳️ Requirements

• A practical test showcasing your thought process, storytelling abilities, and skill in transforming a typical business topic into a conversation-worthy narrative.

• Previous experience in PR, journalism, communications, creative agencies, content, startups, or growth marketing is preferred.

• Demonstrated ability to attract attention, secure coverage, build an audience, or generate public interest around an idea.

• Strong news judgment.

• Capability to unearth compelling angles in technical, commercial, or commonplace information.

• Excellent skills in headline creation, pitching, and short-form writing.

• Proficient in both written and spoken English.

• Ability to comprehend technical and business topics and articulate them clearly.

• A proactive mindset and readiness to reach out directly to individuals.

• Persistence in the face of ignored or rejected pitches.

• Comfort in dealing with incomplete information and evolving projects.

• Skill in managing multiple stories, stakeholders, and deadlines.

• Confidence in communicating with founders, executives, technical experts, clients, journalists, and creators.

• Capability to work autonomously, make decisions, and take ownership of campaign results.

• A keen interest in media, business, technology, eCommerce, culture, and information dissemination.

• Practical knowledge of social media, online communities, podcasts, newsletters, creator channels, and various media formats.

• Existing relationships with journalists, editors, creators, or industry media are a plus.

• Experience in eCommerce or technology is beneficial but not required.

🏝️ Benefits

• Opportunity to acquire stock options within the company.

• Support for hardware upgrades.

• Comprehensive health insurance coverage.

• Sports bonuses.

• A diverse, multinational team of experts to learn from.

• Memorable online and onsite events to celebrate our collective success.