PR Manager

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Transform marketplace data into engaging narratives regarding pricing, demand, breeds, names, and buyer preferences.

• Develop and manage a comprehensive editorial calendar that spans various markets and seasonal news themes.

• Take charge of trust and safety transparency reporting for journalists and stakeholders in animal welfare.

• Extract compelling regional human-interest stories from breeder reviews, Trustpilot feedback, and support conversations.

• Act as PMG’s press desk and foster relationships with journalists.

• Prepare and equip country leads and founders to serve as spokespeople, providing them with talking points, Q&A resources, and data appendices.

• Conduct preparatory sessions for spokespeople ahead of interviews.

• Expand a successful UK PR strategy across seven markets utilizing AI tools and external support.

⛳️ Requirements

• A minimum of 5 years in PR, communications, or journalism, ideally in-house.

• Proven track record of securing coverage in national or significant regional media.

• Experience in data journalism is highly advantageous.

• Demonstrated ability to create narratives from data rather than merely issuing press releases.

• Proficient in using spreadsheets and dashboards to locate and verify information.

• Regular use of AI tools such as Claude or ChatGPT for research, writing, localization, and workflow automation.

• Capability to operate independently, managing briefings for agencies and freelancers.

• Native-level English proficiency, with writing that requires no edits before being presented to journalists.

• Experience in a marketplace or category that is reputation-sensitive and subject to regulatory or campaigning scrutiny is preferable.

• Familiarity with conducting consumer surveys using panels or survey tools is advantageous.

• Knowledge of digital PR essentials, including earned links, newsjacking, and syndication, is preferred.

• A hands-on, builder-oriented mindset.

• Strong clarity, candor, and collaboration skills.

• Based in Europe; residing in the UK, Germany, or Sweden is a minor advantage but not essential.

🏝️ Benefits

• Flexible working hours.

• Remote-first work environment across Europe.

• Opportunity to directly influence strategy and assist over 10 million individuals each month.

• Potential for professional growth within an ambitious, high-performing team.

• Diverse team culture.

• Competitive salary.

• Strong support from leading investors.