PPC Team Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take full ownership of Solvy’s PPC channel from start to finish, encompassing strategy, campaign initiation, optimization, and expansion.

• Manage and allocate paid budgets effectively to meet CAC, ROAS, and payback objectives while profitably increasing revenue.

• Analyze product economics and leverage LTV, CAC, funnel conversion, and retention data for making informed bidding, targeting, and budget choices.

• Establish and maintain tracking, conversions, and value-based optimization in collaboration with analytics and development teams.

• Conduct ongoing testing across advertisements, keywords, audiences, bidding strategies, and landing pages.

• Discover new growth avenues through GEOs, different campaign types, channels, and enhancements to the funnel.

• Develop reports and present findings, insights, and plans to management.

• Keep track of platform updates and market shifts, transforming them into competitive advantages.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in PPC/paid search, with complete accountability for accounts and budgets.

• Proficiency in Google Ads is essential; experience with Microsoft Ads is advantageous.

• A proven history of profitably scaling paid acquisition, demonstrated through measurable spending, ROAS/ROI, CAC, and payback outcomes.

• A solid understanding of product unit economics, including LTV, CAC, payback period, conversion funnel, retention, and margin.

• Capability to construct and defend a product economics model using spreadsheets.

• Extensive knowledge of tCPA/tROAS, value-based bidding, campaign structures, Performance Max, keyword research, and managing negative keywords.

• Experience with GA4, Google Tag Manager, conversion tracking, offline/server-side conversions, and setting up value-based conversions.

• Advanced skills in Google Sheets/Excel.

• Comfort in working with BI dashboards and raw data.

• Systematic A/B testing experience with ads, landing pages, and bidding strategies.

• Familiarity with Google Ads Scripts, APIs, or rules.

• Experience in paid channels such as Meta, TikTok, and Apple Search Ads.

• Proficient in cross-channel budget allocation.

• Experience in launching new GEOs and markets.

🏝️ Benefits

• Access to internal and external lectures.

• A large corporate library.

• Financial support for external courses.

• English language lessons and speaking clubs.

• Flexible remote work options or office access in Kyiv, Lviv, or Warsaw.

• A flexible working schedule.

• 28 days of paid vacation annually.

• Up to 30 days of sick leave.

• Full coverage for all public holidays.

• Option to exchange a working day for a day off and vice versa.

• Medical insurance coverage.

• Mental Health program availability.

• Financial support for sessions with a psychologist.

• Ukrainian Victory Support program.

• Gifts for significant life and career milestones.

• Quarterly team-building events, either online or offline.