PPC Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Strategize, develop, launch, and oversee comprehensive Meta advertising campaigns for home service businesses located in the U.S.

• Create campaign strategies that encompass targeting, campaign organization, budgeting, bidding, creative direction, offers, and objectives for lead generation.

• Supervise and enhance campaigns for HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and other residential services.

• Evaluate CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution analytics.

• Optimize both lead quality and downstream sales performance, as well as lead volume.

• Collaborate with CRM and sales teams to pinpoint campaigns, audiences, creatives, and offers that yield qualified customers.

• Design and conduct A/B tests across creatives, audiences, offers, copy, landing pages, and campaign configurations.

• Brief and collaborate with creative teams on hooks, angles, offers, video concepts, images, copy, and calls to action.

• Manage substantial advertising budgets and scale successful campaigns while keeping target CPL and lead quality intact.

• Implement and oversee Meta Pixel, Conversions API (CAPI), events, tracking, and attribution methodologies.

• Identify inefficiencies in campaigns, troubleshoot tracking issues, and formulate data-driven growth strategies.

• Prepare clear, actionable performance reports for clients and internal stakeholders.

• Stay updated on Meta Ads enhancements, Advantage+ solutions, attribution modifications, and new paid-social strategies.

• Provide application materials that include a summary of relevant experience and 2–5 shareable creative examples.

⛳️ Requirements

• Demonstrated, hands-on experience managing Meta Ads campaigns for home service businesses in the U.S.; this is essential and non-negotiable.

• At least 4 years of practical experience managing Meta Ads campaigns.

• Proven track record in generating leads for U.S.-based businesses.

• Strong grasp of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling strategies.

• Experience handling multiple Meta Ads accounts simultaneously, ideally within a performance marketing or digital marketing agency context.

• Ability to showcase actual Meta advertising work from U.S. home service campaigns that were personally managed or directly involved in.

• Capacity to provide 2–5 examples of Meta ad creatives from U.S. home service campaigns.

• Advanced understanding of Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.

• Solid knowledge of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and post-iOS 14 measurement methodologies.

• Familiarity with Meta Lead Ads and Instant Forms.

• Experience with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.

• Working knowledge of Google Analytics 4 (GA4) and best practices for landing-page CRO.

• Meta Blueprint Certification is mandatory.

• Proficient in Excel or Google Sheets for analysis and reporting of campaigns.

• Excellent written and verbal communication skills in English.

• Comfortable working during Pacific Standard Time (PST) business hours.

• Reliable computer meeting the specified Intel, AMD, or Macintosh minimum requirements.

• Minimum specifications include 12 GB RAM, 128 GB SSD or greater, and 2 GB graphics memory.

• Primary internet connection requirements: jitter below 10ms, latency below 160ms, upload speed over 25 Mbps, and download speed over 40 Mbps.

• Secondary internet connection requirements: jitter below 10ms, latency below 160ms, with a minimum upload and download speed of 25 Mbps.

• LAN-cabled internet connection is essential.

• Reliable power backup capable of sustaining a minimum of 8 hours.

• Updated resume/CV that includes shareable links to relevant Meta ad creative samples.

• Consent to share submitted materials while ensuring the removal of any confidential, proprietary, or personally identifiable client information as necessary.

🏝️ Benefits

• Full-time remote work opportunity.

• Requirement for a dependable computer/laptop.

• Access to a stable, high-speed internet connection.

• A quiet workspace environment.

• Backup solutions for internet and power.

• Reliable power backup sustaining a minimum of 8 hours.

• Secondary internet backup provision.

• LAN-cabled internet connection.

• Provision of mouse and keyboard.

• Noise-canceling headset included.