PPC Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Strategize, develop, launch, and oversee comprehensive Meta advertising campaigns for home service businesses located in the U.S.

• Formulate campaign strategies that encompass targeting, campaign architecture, budgets, bidding, creative direction, offers, and objectives for lead generation.

• Administer and enhance campaigns related to HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and other residential services.

• Evaluate metrics such as CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data.

• Refine campaigns focusing on lead quality and subsequent sales performance, rather than just lead volume.

• Collaborate with CRM and sales teams to pinpoint campaigns, target audiences, creative assets, and offers that yield qualified customers.

• Design and implement A/B testing across creatives, audiences, offers, copy, landing pages, and campaign frameworks.

• Brief and work closely with creative teams on hooks, angles, offers, video concepts, images, copy, and calls to action.

• Oversee substantial advertising budgets and scale successful campaigns while preserving targeted CPL and lead quality.

• Deploy and manage Meta Pixel, Conversions API (CAPI), events, tracking, and attribution.

• Detect campaign inefficiencies, resolve tracking issues, and craft data-driven growth strategies.

• Generate clear, actionable performance reports for clients and/or internal stakeholders.

• Keep updated with Meta Ads platform enhancements, Advantage+ solutions, attribution modifications, and new paid-social strategies.

⛳️ Requirements

• Demonstrable, hands-on experience in managing Meta Ads campaigns for U.S.-based home service businesses; this is essential and non-negotiable.

• A minimum of 4 years of hands-on experience managing Meta Ads campaigns.

• Proven track record in generating leads for businesses based in the U.S.

• Direct experience managing Meta Ads for home service companies in the U.S.

• Strong comprehension of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling techniques.

• Experience overseeing multiple Meta Ads accounts concurrently, ideally within a performance marketing or digital marketing agency.

• Capability to showcase actual Meta advertising work from U.S. home service campaigns that you have personally managed or contributed to.

• Ability to provide 2–5 examples of Meta ad creatives from U.S. home service campaigns.

• Advanced proficiency in Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.

• Solid understanding of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and post-iOS 14 measurement methodologies.

• Familiarity with Meta Lead Ads and Instant Forms.

• Experience with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.

• Working knowledge of Google Analytics 4 (GA4) and effective landing-page CRO best practices.

• Meta Blueprint Certification is mandatory.

• Proficiency in Excel or Google Sheets for campaign reporting and analysis.

• Exceptional written and verbal communication skills in English.

• Willingness to work during Pacific Standard Time (PST) business hours.

• Access to a reliable computer/laptop that meets the required specifications for processor, RAM, storage, and graphics.

• Mouse and keyboard.

• Noise-cancelling headset.

• LAN-cabled internet connection with jitter below 10ms, latency under 160ms, upload speed exceeding 25 Mbps, and download speed above 40 Mbps.

• Reliable power backup capable of lasting a minimum of 8 hours.

• Application submission must include an updated resume/CV, relevant creative sample links, a summary of experience, and 2–5 creative examples personally worked on.

• Applicants should have permission to share submitted materials and remove any confidential, proprietary, or personally identifiable client information as necessary.

🏝️ Benefits

• Full-time remote position.

• Work-from-home flexibility.

• Reliable computer/laptop, stable high-speed internet, a noise-free workspace, and a backup internet/power solution are required to ensure uninterrupted productivity.